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CX Technology Guide

Dash Network’s inaugural edition of the CX Technology Guide is an invaluable free resource for Customer Experience practitioners and professionals exploring the CX technology landscape. The primary objective of the guide is to demystify CX technology platforms by providing easy to understand explanations and relevant use cases that CX practitioners can reference as they develop and fine tune their own long-term CX initiatives.

Authored by Dash Research Principal Analyst Keith Kirkpatrick, the 47-page CX Technology Guide explores many important themes and considerations including:  

  • What is CX?
  • How Can Technology Support CX Efforts?
  • How to Design a CX Program
  • Selecting CX Platforms and Applications
  • CX Software Evaluation and Deployment Strategies
  • Potential Pitfalls with CX Software
  • CX Software Readiness
  • Managing the CX Software Purchasing Process
  • Recommendations
  • Vendor Company Profiles

The CX Technology Guide also features important case studies that showcase successful applications of these technologies within a variety of industry sectors including retail, e-commerce, telecommunications, transportation, professional sports, media and entertainment, and insurance.

Who Should Download:

  • CX leaders and Practitioners
  • Technology/IT managers
  • Software Buyers/Decision Makers
  • Data Managers
  • Marketers
  • Technology Vendors

 


Author Information

Clint Wheelock

Clint brings over 20 years of market research and consulting experience, focused on emerging technology markets. He was co-founder and CEO of Dash Network, an integrated research and digital media firm focused on the CX market, which was acquired by The Futurum Group in 2022. He previously founded Tractica with a focus on human interaction with technology, including coverage of AI, user interface technologies, advanced computing, and other emerging sectors. Acquired by Informa Group, Clint served as Chief Research Officer for Informa’s research division, Omdia, with management and content strategy responsibility, formed by the combination of Tractica, Ovum, IHS Markit Technology, and Heavy Reading.
Clint was previously the founder and President of Pike Research, a leading market intelligence firm focused on the global clean technology industry, which was acquired by Navigant Consulting where he was Managing Director of the Navigant Research business.

Prior to Pike Research, Clint was Chief Research Officer at ABI Research, a New York-based industry analyst firm concentrating on the impact of emerging technologies on global consumer and business markets.

Clint holds a Master of Business Administration in Telecommunications Management from the University of Dallas and a Bachelor of Arts in History from Washington & Lee University.

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