CX Technology Guide 2023

The second edition of The Futurum Group’s CX Technology Guide is a free resource that has been designed to serve Customer Experience practitioners around the world, providing them with a comprehensive overview and technology roadmap for the CX software and services landscape.

The primary objective of the 2023 CX Technology Guide is to provide experienced CX practitioners and leaders with a comprehensive overview of the common pitfalls that can occur with CX design, integration, and implementation, and offer specific strategies for avoiding or remedying these issues via specific tactics and techniques.

The 2023 CX Technology Guide also puts the spotlight on four key industries (retail, telecommunications, financial services, and travel & hospitality), detailing the specific scenarios and approaches within each vertical that can negatively impact the delivery of good CX. Real-world case studies that illustrate success stories from end customers and their vendors are also included, along with detailed tactics and success metrics from their client engagements.

Who Should Download:

  • CX leaders and Practitioners
  • Technology/IT managers
  • Software Buyers/Decision Makers
  • Data Managers
  • Marketers
  • Technology Vendors

 


Author Information

Clint Wheelock

Clint brings over 20 years of market research and consulting experience, focused on emerging technology markets. He was co-founder and CEO of Dash Network, an integrated research and digital media firm focused on the CX market, which was acquired by The Futurum Group in 2022. He previously founded Tractica with a focus on human interaction with technology, including coverage of AI, user interface technologies, advanced computing, and other emerging sectors. Acquired by Informa Group, Clint served as Chief Research Officer for Informa’s research division, Omdia, with management and content strategy responsibility, formed by the combination of Tractica, Ovum, IHS Markit Technology, and Heavy Reading.
Clint was previously the founder and President of Pike Research, a leading market intelligence firm focused on the global clean technology industry, which was acquired by Navigant Consulting where he was Managing Director of the Navigant Research business.

Prior to Pike Research, Clint was Chief Research Officer at ABI Research, a New York-based industry analyst firm concentrating on the impact of emerging technologies on global consumer and business markets.

Clint holds a Master of Business Administration in Telecommunications Management from the University of Dallas and a Bachelor of Arts in History from Washington & Lee University.

Related Insights
Enterprise Procurement
April 15, 2026

GitHub Copilot’s Compliance Breakthrough: Enterprise Procurement Barriers Fall, Not Just Features Added

GitHub Copilot's US/EU data residency and FedRAMP Moderate compliance remove enterprise barriers, enabling adoption across government agencies and regulated industries while shifting focus to compliance infrastructure....
Does Horiemon Ai's Simplicity Signal a New Minimalist Trend in Web AI?
April 15, 2026

Does Horiemon Ai’s Simplicity Signal a New Minimalist Trend in Web AI?

Horiemon Ai's deliberately minimal web application—displaying only 'Hello'—challenges the prevailing enterprise AI trend toward complexity. Futurum Group analyst explores what this simplicity signals about future design and adoption strategies....
Agentic AI
April 14, 2026

Can HubSpot’s Agentic AI Bet Disrupt Enterprise CRM’s Old Guard?

HubSpot's new AI agents and agentic capabilities position it as a credible challenger to Salesforce and Microsoft, capturing enterprise demand for AI-powered task automation....
Technology Friction
April 13, 2026

Will Technology Friction Derail the ROI Promise of Enterprise AI Investments?

Despite record AI spending, enterprises lose 51 workdays per employee yearly to technology friction due to inadequate training, undermining ROI and requiring robust user enablement for platform-first strategies to succeed....
Is Autonomous IT the Endgame for AI in Operations or Just the Start of a Bigger Shift?
April 12, 2026

Is Autonomous IT the Endgame for AI in Operations or Just the Start of a Bigger Shift?

As Autonomous IT evolves, CIOs must weigh efficiency gains against vendor lock-in and skills gaps, raising the question: is this AI's operational endgame or just the beginning?...
OpenAI’s GPT-5.3 Instant Mini: Does Faster AI Mean Smarter Enterprise Decisions?
April 12, 2026

OpenAI’s GPT-5.3 Instant Mini: Does Faster AI Mean Smarter Enterprise Decisions?

OpenAI's GPT-5.3 Instant Mini launch signals a critical shift in enterprise AI adoption. With 67% of organizations running GenAI in production and 75% increasing budgets, speed and cost-efficiency now drive...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.