Cisco Live 2024

Cisco Live 2024

The Six Five team discusses Cisco Live 2024.

If you are interested in watching the full episode you can check it out here.

Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we ask that you do not treat us as such.

Transcript:

Daniel Newman: Cisco Live though, Pat, we weren’t there, but you had people there on the ground, I had people there on the ground. What were your big takeaways?

Patrick Moorhead: Yeah, so very similar of what we’ve seen for infrastructure and software companies. The big event is all about how AI gets integrated into everything. And Cisco Live 2024, it was exactly that. AI integrated into what they call the digital experience, into security and into observability. A good example of this was AI power ThousandEyes and AI integration into Cisco network and cloud. The company also came out with the announcement of Cisco Hypershield. Basically, a new architecture that it’s a distributed security architecture that goes across the hybrid multi-cloud, and that includes SaaS, that includes infrastructure, it includes cloud, colo.

And Dan, you know I love these hybrid multi-cloud combinations, because essentially means you can make money regardless of where any of the compute or the storage is happening. So a really interesting alliance between Cisco and NVIDIA too, called Nexus HyperFabric AI cluster. It’s essentially NVIDIA showing how they can play in this networking game like we’ve seen with the likes of Broadcom and also Marvell. And heck, they might even be powering that. But I am sure there is some integration of Cisco’s own Silicon as well.

Daniel Newman: Yeah. Look, a couple things. One is a partnership with NVIDIA should never be a surprise to anyone at any point at this particular juncture. It’s a-

Patrick Moorhead: Come on, Dan, it’s novel. Nobody’s doing that.

Daniel Newman: It’s actually key to survival at this point. There’s a survival consideration that some CEOs are now aware of about being able to align with a company with that kind of momentum. You can’t make that up. But the overall space is, look, there’s about 20 to 25% of that spend on AI infrastructure is going to fall into networking. That’s a significant opportunity for Cisco. Over the past couple of earnings, you and I have went on to the fact that Cisco is a company in transition. By the way, a lot of people have enjoyed laying over the Cisco chart.

Patrick Moorhead: Yes.

Daniel Newman: Have you seen that all over the internet?

Patrick Moorhead: I brought that up. Dude, I brought that up 18 months ago. Cisco was the builder of the internet.

Daniel Newman: Yep. And now we’re building an AI internet. But the point is, is that you got to route the data, move the data, and Cisco still has a pretty strong position. Cisco’s battling an emboldened Arista that’s been on a pretty big growth terror, and is fighting for market share. It’s been battling by pivoting to more software, more services, more recurring revenue. Cisco’s done a really good job in its strategy to get what? Over 50% of its revenue is now software, and the significance of its ARR is becoming palpable. Hasn’t really impacted the company’s valuation as much as I think it would like it to, but I think that required pivot has been made. And I think Chuck’s getting some mileage out of that.

The early close on Splunk has been good. That was an important transition, it got a lot of attention there. When we have all this data across the network, the ability to observe it and act on it quickly was always part of the vision. I thought getting that done, having that out and being able to really lean into that at Cisco Live was important as well. The overall state of Cisco, it has a big role to play, Pat. It has a big role to play across this transition that’s going on to AI. The network is going to be palpable. The network at the edge is going to be substantial. We’ve definitely got the opportunity for Cisco to gain momentum and attach to this particular trend line, and it’s doing it through diversification. So it was an overall solid Cisco Live, Pat. Hopefully, you and I and the calendars will allow us to be… I’d like to get back next year.

Patrick Moorhead: Totally.

Daniel Newman: Like I said, our team was there, appreciated all the great coverage from the folks across our teams that were there. And like I said, keep an eye on this one. We need to see that attach to AI revenue growth, and that’s what the market’s going to be looking for.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Arm AGI CPU Posts 2x the Agentic Work Per Rack of AMD's EPYC 9755 at OCP 2026
October 13, 2026

Arm AGI CPU Posts 2x the Agentic Work Per Rack of AMD's EPYC 9755 at OCP 2026

Brendan Burke, Research Director at Futurum, examines Arm's agentic CPU benchmarks at OCP Global 2026, where a Signal65 study credits AGI CPU with 1.99x the modeled work per rack of...
Microsoft Maia 300 Bets Gigawatts on Dataflow Inference Silicon
October 13, 2026

Microsoft Maia 300 Bets Gigawatts on Dataflow Inference Silicon

Brendan Burke, Research Director at Futurum, examines Microsoft Maia 300, a decode-first inference accelerator with 18 TB/s of HBM4, and what multi-gigawatt Maia deployments mean for GPUs, TPU, and Trainium....
NVIDIA Unbundles the AI Factory and Turns Openness Into Its Strong Suit
October 13, 2026

NVIDIA Unbundles the AI Factory and Turns Openness Into Its Strong Suit

Brendan Burke, Research Director at Futurum, shares his insights on NVIDIA opening Vera Rubin to OCP, shipping the Vera CPU, landing Meta on Spectrum-6, and defining USFP optics with Cisco...
Cisco's USFP Brings 400G-per-Lane Design to NVIDIA's Optical Roadmap
October 13, 2026

Cisco's USFP Brings 400G-per-Lane Design to NVIDIA's Optical Roadmap

Brendan Burke and Tom Hollingsworth from The Futurum Group share insights on USFP pluggable optics, NVIDIA’s 400G-per-lane roadmap, and the implications for AI fabric density and power efficiency....
Salesforce Bets on Loops to Extend Its Analytics Lead with Agentic Intelligence
October 13, 2026

Salesforce Bets on Loops to Extend Its Analytics Lead with Agentic Intelligence

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Salesforce's acquisition of Loops embeds agentic intelligence into Tableau to advance continuous KPI monitoring and...
Centre Technologies Bets on Governed AI to Close the Enterprise Adoption Gap
October 13, 2026

Centre Technologies Bets on Governed AI to Close the Enterprise Adoption Gap

Centre Technologies appoints Dean Wheeler as Director of AI to help enterprises move beyond isolated experiments toward governed, enterprise-wide adoption, addressing a critical gap as 47.2% of organizations remain stuck...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.