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Insight Type: Analyst Insight

Why Apple AirPod Pros Are the Best Quarantine Gear Ever
Shelly Kramer

Why Apple AirPod Pros Are the Best Quarantine Gear Ever

Here’s my take on why Apple AirPod Pros are the best quarantine gear ever — and the critical reasons they are worth every pricey penny.
How Marketing is Changing (and must) Change for Big Tech Moving Forward
Shelly Kramer

How Marketing is Changing (and must) Change for Big Tech Moving Forward

Big Tech has a tremendous opportunity to execute a quick pivot and embrace a whole new way of connecting with customers and prospects. With in-person events out for the foreseeable future, here are some ways tech brands can get creative and deliver some significant value at the same time.
Intel 5G and Edge Updates: An Executive Discussion with Lynn Comp
Daniel Newman

Intel 5G and Edge Updates: An Executive Discussion with Lynn Comp

Get the lowdown on Intel’s Mobile World Congress announcements from Lynn Comp, Vice President and General Manager of Intel Data Platforms.
Google Slashes Its Marketing Budget: What Does This Mean?
Daniel Newman

Google Slashes Its Marketing Budget: What Does This Mean?

Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What does this cut mean for Google and what is it saying about the company's expectations for the remainder of the year?
What the AT&T and Google Partnership Means for Edge Computing
Daniel Newman

What the AT&T and Google Partnership Means for Edge Computing

As with any new partnership announcement, the news isn’t so much about the business deal as it is about the potential of what could come of it. And right now, the AT&T and Google deal signifies that the world is ready for a bigger push for 5G/edge computing.
Should Emotional Recognition be Banned?
Daniel Newman

Emotional Recognition Tech — Is It Dangerous to the Recruitment Process?

Companies are starting to use emotional recognition technology for recruitment. But we know the results should not be accepted without further research. It simply isn’t fair for us to judge other people for what they’re feeling—especially if, as the science shows, we actually don’t know.
Privacy Pros And Cons As Apple And Google Look Into Using Data To Trace COVID-19
Daniel Newman

Privacy Pros And Cons As Apple And Google Look Into Using Data To Trace COVID-19

Big Tech is using consumer data to help government and the healthcare system better understand the spread of COVID-19. But what privacy implications should be considered by consumers?
Digital Transformation For Good Shines As We Fight COVID-19
Daniel Newman

Digital Transformation For Good Shines As We Fight COVID-19

One of the core principles of digital transformation is that it is meant to improve customer experience. True success lies in a company’s ability to make customer’s lives better—whether those customers are buyers, patients, students, or otherwise. Digital transformation for good. It’s the next big thing in 2020.
Events Are Going Digital: Should Your Company Follow?
Daniel Newman

Events Are Going Digital: Should Your Company Follow?

As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events.
How phone location data is being used by big tech to gauge the efficiency of social distancing policies
Olivier Blanchard
Olivier Blanchard

How Phone Location Data is Being Used by Big Tech to Gauge the Efficacy of Social Distancing Policies

How phone location data is being used by big tech to gauge the efficacy of social distancing policies. Let's take a look at this.
Leaning into Digital to Drive Demand when Face to Face is Impossible
Daniel Newman

Leaning into Digital to Drive Demand when Face to Face is Impossible

What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible?
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