FUTURUM GROUP + ETR

Futurum Group announces definitive agreement to acquire ETR

Bringing Wall Street’s premier predictive data together with Futurum’s enterprise intelligence platform, so you can see technology demand shifts before they hit the market.

For fifteen years, the world’s top institutional investors have relied on ETR’s data to predict market-moving shifts in technology spending before they show up in earnings. Now, that same institutional-grade intelligence is combined with Futurum Group’s deep analyst expertise, creating an unparalleled platform for technology decision-making.

 

WHAT THIS MEANS FOR OUR CUSTOMERS

Turn market noise into decision-grade signals

See the future before it happens

Access forward-looking spending intentions from nearly 10,000 vetted IT and LoB decision-makers representing more than $2 trillion in technology spend across 400+ vendors.

Prove your strategy with data

Combine institutional-grade data with Futurum analyst insight so every major decision is backed by evidence—not anecdotes or lagging indicators.

Move faster with confidence

Use AI-powered workflows, real-time data, and analyst support to spot opportunity and risk in hours, not weeks—then act before the market does.

What Futurum and ETR each bring to the table

What Futurum brings

  • Deep and influential analyst coverage across enterprise technology, cloud, AI, and infrastructure
  • A modern intelligence platform that turns complex research into actionable workflows
  • Relationships with technology buyers, vendors, and partners at global scale
  • Analyst perspectives, POVs, and recommendations tailored to business and technical leaders

What ETR brings

  • Nearly 10,000 vetted IT and LoB decision-makers representing more than $2 trillion in technology spend
  • 15+ years of longitudinal, proprietary spending and adoption data across 400+ vendors
  • Proven Net Score methodology used by leading institutional investors to anticipate demand shifts
  • Purpose-built surveys, AI series, and buyer interviews focused on where budgets are actually moving
 

The ETR product suite — now part of Futurum Intelligence

Technology Spending Intentions Survey (TSIS)

Flagship quarterly survey capturing forward-looking spending across 400 vendors, using ETR’s Net Score methodology for enterprise tech demand signals.

AI Product Series

Track AI adoption, usage, spending, and ROI across enterprises to see which AI products deliver real outcomes.

Insights Edge

Recorded interviews with IT and LoB decision-makers capturing firsthand perspectives on vendor value, strategy, and competitive dynamics.

ETR Observatory

Competitive positioning reports tracking spending, utilization, innovation, and entrenchment across vendors.

Custom surveys

Bespoke research targeting specific segments, vendors, or themes with rapid turnaround and exclusive client-owned results.

A single platform where opinion meets proof

ETR’s data and workflows will be progressively integrated into the Futurum Intelligence Platform, giving you a unified experience for predictive data and analyst-led insights.

  • TSIS Spend Pulse – see where technology budgets are growing and where cuts are happening
  • Vendor Net Score Trends – track vendor momentum across sectors in real time
  • Voice of the Buyer – access verbatim commentary from enterprise buyers
  • Analyst Proof Certificates – validate analyst opinions against ETR data
  • AI-powered insights – generate custom reports, vendor comparisons, and briefs in minutes

“ETR was founded on the belief that data, not opinion, should drive the most consequential technology decisions. Combining our foundation of nearly 10,000 technology leaders and more than 15 years of proprietary data with Futurum's analyst depth, reach, and intelligence platform creates something genuinely differentiated and long overdue for the market.”

“For years, the world's top institutional investors have relied on ETR's raw data to predict market-moving shifts in technology spending before they show up in earnings. Through this acquisition, we are bridging the gap between Silicon Valley and Wall Street and further enhancing the power of intelligence enterprises expect from Futurum.”

Are you ready to move faster with confidence and conviction? Let's talk.

For technology executives

  • Validate AI and technology investments with evidence, not hype
  • Identify demand trends weeks before they appear in pipeline
  • Benchmark competitive positioning using verified spending data
  • Pressure-test roadmaps and strategic decisions at scale

For investors and financial services

  • Access the same predictive data used by top hedge funds
  • Generate alpha with forward-looking signals on public and private companies
  • Validate investment theses with quantitative and qualitative intelligence
  • Track AI adoption, ROI metrics, and vendor performance in real time

For strategic planners and product leaders

  • See which technologies are gaining or losing momentum
  • Understand why buyers choose or abandon specific vendors
  • Connect market signals to strategic priorities
  • Build go-to-market strategies grounded in real buyer behavior

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