Bringing Wall Street’s premier predictive data together with Futurum’s enterprise intelligence platform, so you can see technology demand shifts before they hit the market.
Access forward-looking spending intentions from nearly 10,000 vetted IT and LoB decision-makers representing more than $2 trillion in technology spend across 400+ vendors.
Combine institutional-grade data with Futurum analyst insight so every major decision is backed by evidence—not anecdotes or lagging indicators.
Use AI-powered workflows, real-time data, and analyst support to spot opportunity and risk in hours, not weeks—then act before the market does.
Flagship quarterly survey capturing forward-looking spending across 400 vendors, using ETR’s Net Score methodology for enterprise tech demand signals.
Track AI adoption, usage, spending, and ROI across enterprises to see which AI products deliver real outcomes.
Recorded interviews with IT and LoB decision-makers capturing firsthand perspectives on vendor value, strategy, and competitive dynamics.
Competitive positioning reports tracking spending, utilization, innovation, and entrenchment across vendors.
Bespoke research targeting specific segments, vendors, or themes with rapid turnaround and exclusive client-owned results.
ETR’s data and workflows will be progressively integrated into the Futurum Intelligence Platform, giving you a unified experience for predictive data and analyst-led insights.
“ETR was founded on the belief that data, not opinion, should drive the most consequential technology decisions. Combining our foundation of nearly 10,000 technology leaders and more than 15 years of proprietary data with Futurum's analyst depth, reach, and intelligence platform creates something genuinely differentiated and long overdue for the market.”
“For years, the world's top institutional investors have relied on ETR's raw data to predict market-moving shifts in technology spending before they show up in earnings. Through this acquisition, we are bridging the gap between Silicon Valley and Wall Street and further enhancing the power of intelligence enterprises expect from Futurum.”
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.
VP, Custom Research · The Futurum Group
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