Futurum Group Enters Definitive Agreement to Acquire Aptiviti Inc., Parent of Enterprise Technology Research (ETR), Bringing Wall Street’s Premier Predictive Data into its Futurum Intelligence Platform™

• Upon closing, acquisition will integrate Aptiviti’s ETR institutional-grade spending data—relied upon by the world’s top institutional investors
• Popular for its track record in capturing forward-looking capital allocation data from a vetted community of enterprise technology leaders, ETR’s spending data can include over 280 Fortune 500 companies and 420 Global 2000 organizations in a critically-strategic timeframe
• Upon closing, Futurum Intelligence Platform™ users will gain access to one of the most concentrated samples of high-level enterprise spending power in the market. representing over $2 trillion in spending power

• Upon closing, this strategic move will enhance Futurum Intelligence’s range of real time intelligence, creating an unparalleled trend and market-moving tech analysis offering

Austin, TX – May 27, 2026 — Futurum Group, a leading technology advisory, research, and intelligence firm, today announced the signing of a definitive agreement to acquire Aptiviti, Inc., the parent company of Enterprise Technology Research (ETR). Upon closing, the strategic acquisition will merge ETR’s highly coveted, predictive quantitative data engine—long considered a gold standard by institutional investors—with Futurum Group’s deep market expertise, media properties, and global intelligence platform.

For over a decade, ETR has been the silent engine behind some of Wall Street’s most successful technology investors. Through its proprietary Technology Spending Intentions Survey (TSIS), ETR captures forward-looking capital allocation data from a vetted community of nearly 10,000 enterprise technology leaders representing over $2 trillion in spending power.

Following the robust adoption of the Futurum Intelligence Platform™ in 2025, users and decision makers find unmatched real time data capabilities covering 11 tech practice areas. Customers who’ve been consuming dynamic intelligence based on over 6M existing data points will now gain a leading and powerful set of indicators to forecast vendor performance across their ecosystem, track sales preference signals across verticals, and ultimately enable them to generate alpha in a volatile tech market.

“ETR was founded on the belief that data, not opinion, should drive the most consequential technology decisions. I joined this company as one of its first employees in 2012, and returning as CEO in 2024 gave me a front-row seat to just how far that conviction had taken us. The result is a community of nearly 10,000 technology leaders, more than 15 years of proprietary data, and a methodology that the world’s top investors and technology companies rely on to stay ahead of the market,” said Brad LaScolea, CEO of ETR. “Combining that foundation with Futurum Group’s analyst depth, reach, and intelligence platform creates something genuinely differentiated and long overdue for the market.”

“For years, the world’s top institutional investors have relied on ETR’s raw data to predict market-moving shifts in technology spending before they show up in earnings,” said Daniel Newman, CEO of Futurum Group. “Through this acquisition, we are bridging the gap between Silicon Valley and Wall Street and vice versa. We are proud to offer the financial markets an ultimate edge while further enhancing the power of intelligence that enterprises are accustomed to having with Futurum Group: predictive, quantitative alpha generated by ETR with the strategic, qualitative context of our global analyst team. I’m personally proud to have Futurum Group innovate and spearhead the reimagined mandate firms have in the AI era, leading at the forefront to offer this level of unified market intelligence.”

Futurum Intelligence’s latest proprietary AI offerings unveiled this year are eye opening to customers, allowing them to prompt AI to answer questions grounded in Futurum Group’s research and buyer data such as vendor comparisons, brief your board, and pressure-test strategy — in minutes, not weeks.

The combined platform includes the following benefits and capabilities:

• Institutional-Grade Predictive Power: ETR’s standardized, longitudinal TSIS survey captures spending intentions across hundreds of publicly traded and private technology vendors. Decision makers use this proprietary data as an unparalleled, forward-looking lens into which companies are gaining or losing market share, compared to those benefiting from or impacted by secular and/or macro-level spending headwinds.

• Deep Penetration in Financial Services: ETR’s established clientele includes a who’s-who of tier-one hedge funds, mutual funds, family offices, private equity, and venture capital firms. This acquisition formally solidifies Futurum’s footprint on Wall Street, expanding its ecosystem far beyond traditional technology vendors and enterprise C-suites to directly serve the financial markets.
• The Ultimate Due Diligence Engine: By integrating ETR’s data with Futurum Group’s existing platform, decision makers now have a comprehensive tool for robust market positioning, buying and adoption trajectories, M&A due diligence, competitive benchmarking, idea generation, and investment thesis validation.
• Contextualizing the Quant: While users have historically used ETR to answer what is happening with technology budgets, Futurum Group’s 11 practice areas and expert analysts provide the critical why. Clients now receive the quantitative signal and the qualitative context in a single, frictionless engagement.

To learn more and request your access, visit Futurum Group and Futurum Intelligence

About Futurum Intelligence

Futurum Intelligence, the research arm of Futurum Group company, analysts, researchers, and advisors helps business leaders worldwide anticipate tectonic shifts in their industries and leverage disruptive innovation.

Unlike traditional analysts, Futurum Group works not only in analysis and research but also takes that insight and knowledge even further, engaging all the way through the go-to-market process. Futurum Group provides in-depth research and insights on global technology markets using advisory services, custom research reports, strategic consulting engagements, digital events, go-to-market planning, and message testing. It also creates, distributes, and amplifies rich media content that all stakeholders read, watch, and listen to.

 

About ETR, an Aptiviti Inc company

Enterprise Technology Research (ETR) is an enterprise technology market research firm that delivers actionable, transparent, and unbiased insights to technology companies, institutional investors, and a trusted community of technology leaders, empowering them to make smarter, faster decisions. ETR’s proprietary approach is grounded in their vision to reinvent technology market research so that business leaders can strategically position their organizations to outperform the competition. In fact, no other firm harnesses the same scale and makeup of their vetted community to quickly deliver the unbiased data and analysis that financial and enterprise organizations need to achieve better outcomes. Bottom line: ETR ensures companies can access the data and gain the edge.