Company: Zendesk

Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?
June 5, 2026

Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zendesk's new Support Assistant for Microsoft 365 embeds AI-powered support into Teams, Outlook, and Word to streamline...
The Hidden Moat: Why Operational Depth Defeats the 'Build It Yourself' Narrative
June 3, 2026

The Hidden Moat: Why Operational Depth Defeats the ‘Build It Yourself’ Narrative

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the buy vs build debate for enterprise applications, and discusses the appropriate use of AI to build functional...
Zendesk Bets on Autonomous AI Agents & Outcome Pricing to Upend Service Models
May 20, 2026

Zendesk Bets on Autonomous AI Agents & Outcome Pricing to Upend Service Models

Keith Kirkpatrick, VP & Research Director at Futurum, covers the latest announcements from Relate, Zendesk’s annual conference, and discusses the impact Autonomous Service Workforce and outcome-based pricing may have on...
April 20, 2026

Sales, Marketing and Service Platforms – Futurum Signal

The Sales, Marketing, and Service Platforms market is entering a new phase as organizations move from fragmented customer-facing...
Will Zendesk’s Forethought Acquisition Enable True Agentic Resolutions
March 12, 2026

Will Zendesk’s Forethought Acquisition Enable True Agentic Resolutions?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Zendesk's proposed acquisition of Forethought, and discusses its impact on Zendesk’s Resolution Platform, outcome-based pricing models, and other SaaS competitors offering...
The Future of AI-Driven Service Operations
December 9, 2025

The Future of AI-Driven Service Operations

In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...
Is Zendesk’s AI Voice Expansion Enough to Disrupt the Contact Center Market?
May 23, 2025

Is Zendesk’s AI Voice Expansion Enough to Disrupt the Contact Center Market?

Keith Kirkpatrick, Research Director at Futurum, explores Zendesk’s completed acquisition of Local Measure and what it means for enterprise contact centers and AI voice deployment....
Will Zendesk’s Resolutions-Driven Strategy Resonate With Customers?
April 1, 2025

Will Zendesk’s Resolutions-Driven Strategy Resonate With Customers?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on Zendesk Relate, announcing the company’s Resolution Platform, Employee Service Suite, and the full embrace of an outcome-based pricing...
Zendesk to Acquire Local Measure to Strengthen Its AI-Driven Contact Center Solutions
February 27, 2025

Zendesk to Acquire Local Measure to Strengthen Its AI-Driven Contact Center Solutions

Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Zendesk’s acquisition of Local Measure and its impact on AI-powered contact centers, enterprise growth, and AWS integration....
How AI is Transforming the Economics of Customer Service
February 3, 2025

How AI is Transforming the Economics of Customer Service

In our latest brief, How AI is Transforming the Economics of Customer Service, completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating...
Enterprising Insights: Episode 40 - Wrapping up Smartsheet Engage and Zendesk AI Summit
October 17, 2024

Enterprising Insights: Episode 40 – Wrapping up Smartsheet Engage and Zendesk AI Summit

Keith Kirkpatrick shares his insights on the key developments and their potential impact on businesses from the recent Smartsheet Engage and Zendesk AI Summit. Dive into the discussion for a...
Will Zendesk’s New AI Tools Deliver Better Service to Customers and Workers?
October 15, 2024

Will Zendesk’s New AI Tools Deliver Better Service to Customers and Workers?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the new announcements from Zendesk, and discusses the benefits for its customers. He also discusses the company’s solid...

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