Mark Beccue, Research Director at The Futurum Group examines Databricks’ recent generative AI announcements. The piece explores how through a series of strategic moves and through its storytelling at their annual Data + AI Summit, data management and development platform player Databricks is proving to be very Gen AI-savvy and the company has the potential to assume a leadership position in the Gen AI ecosystem, helping enterprises adopt Gen AI technology, applications, and use cases.