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What we do
Business Economic Value
Data & Intelligence
Media Activation & Custom Projects
Research & Advisory
Testing, Labs & Validation
What we cover
2025 Research Agenda: Key Topics and Coverage Areas
Futurum Research 2025: Key Issues and Predictions
Artificial Intelligence Software and Tools
Channels and Go-to-Market
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Data Management and Analytics
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Enterprise Applications
Intelligent Devices
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News and Insights
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Futurum Labs Research Library
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Technology Insights
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Signal65
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Visible Impact
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The View from Davos 2025
Techstrong Live Stream
Futurum Tech Webcast
The Six Five Webcast
The Main Scoop
™
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Company: Adobe
July 25, 2019
Daniel Newman
Analyst Insight
Customer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
Digital Leadership & CIO
,
Enterprise Software, & Digital Workflows
,
Hybrid Cloud, Infrastructure, and Operations
May 23, 2019
Daniel Newman
Analyst Insight
CIOs and CMOs: Achieving Convergence of Infrastructure and Analytics
CIOs and CMOs need to work together to build the right infrastructure to support their analytics needs. This article explores the CIO/CMO convergence that needs to happen.
AI Platforms
,
Digital Leadership & CIO
,
Hybrid Cloud, Infrastructure, and Operations
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