Camberley Bates

Vice President & Practice Lead, Data Infrastructure

Camberley brings over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.

Her career has spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Camberley has provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.

She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

Recent Insights, NEWS & RESEARCH:

Can NetApp Volumes Deliver on AI and EDA Storage Demands in the Cloud?
April 21, 2025

Can Google Cloud Deliver on AI and EDA Storage Demands with NetApp?

Camberley Bates and Krista Case of The Futurum Group share insights on how NetApp and Google Cloud’s storage updates enable scalable, AI-ready, and compliance-aware cloud infrastructure....
Cloud Repatriation, AI Challenges and the Future of Enterprise Tech - Six Five Webcast - Infrastructure Matters
April 14, 2025

Cloud Repatriation, AI Challenges and the Future of Enterprise Tech – Six Five Webcast – Infrastructure Matters

Camberley Bates, Keith Townsend, and Dion Hinchcliffe delve into cloud repatriation, AI challenges, and the evolving dynamics of enterprise technology, offering valuable insights on the future of the sector....
IBM’s Content-Aware – Storage Scale for AI Workloads
April 1, 2025

IBM’s Content-Aware – Storage Scale for AI Workloads

Camberley Bates at The Futurum Group covers IBM Storage Scale and Content Aware Storage for AI....
Has the Token Economy Arrived? Decoding NVIDIA’s GTC and the Future of AI
March 31, 2025

Has the Token Economy Arrived? Decoding NVIDIA’s GTC and the Future of AI – Six Five Webcast – Infrastructure Matters

Dive into the future of AI infrastructure with Infrastructure Matters Episode 76! Hosts Camberley Bates, Dion Hinchcliffe, and Keith Townsend dissect NVIDIA's GTC conference, Blackwell GPUs, the token economy, and...
The Latest from GTC: Announcements on Data Infrastructure and How the AI Markets are Shaping Up - Six Five Webcast - Infrastructure Matters
March 21, 2025

The Latest from GTC: Announcements on Data Infrastructure and How the AI Markets are Shaping Up – Six Five Webcast – Infrastructure Matters

In an engaging episode of Six Five Webcast - Infrastructure Matters, Camberley Bates and Keith Townsend explore key updates in data infrastructure and AI markets, including the revolutionary IBM Storage...
Pure Storage announces FlashBlade //EXA for the AI Factory
March 14, 2025

Pure Storage Announces FlashBlade //EXA for the AI Factory

Camberley Bates at The Futurum Group covers Pure Storage FlashBlade //EXA announcement for the AI Factory....

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