Salesforce Integrates Einstein GPT in Salesforce Sales Cloud and It’s a Game-Changer

The Futurum Group’s Shelly Kramer takes an in-depth look at what the Salesforce announcement of integrating Einstein GPT in Salesforce Sales Cloud means for sales teams and their customers. Automated sales capabilities, intelligent insights to help drive strategy, and delivering on the personalized interactions that customers demand at scale are a few of the reasons to be excited about this news.

NIST Launches the Trustworthy & Responsible Artificial Intelligence Resource Center

The Futurum Group’s Shelly Kramer takes an in-depth look at the newly launched NIST Trustworthy & Responsible Artificial Intelligence Resource Center, which has been developed to provide resources, an international standards hub, metrics resources for AI systems testing, software tools and guidance for those developing AI technologies.

Sustainability and the Drive for Green Steel: Insights from Salzgitter AG and SAP

In this episode of the Futurum Tech Webcast, Futurum’s Shelly Kramer sits down for a conversation with Sandrina Sieverdingbeck, Head of Strategy & Corporate Development for Salzgitter AG, and Stefan Weisenberger, head of the Mill Products & Mining business unit for SAP about the drive for green steel for a fascinating conversation about sustainability and the drive for green steel, and how Salzgitter AG is leading the transformation to a low carbon steel industry.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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