For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be

In this latest research brief, For Many Organizations, Data is Overwhelming— It Doesn’t Have to Be — done in partnership with Treasure Data — Futurum analyst Shelly Kramer explores the challenges that brands face when overwhelmed with consumer data and the opportunities to overcome these new challenges.

Zoomtopia 2022: Zoom Platform Updates Focus on Keeping Users in the Ecosystem, and the Company Continues Record of Driving Innovation Based on Customer Feedback

In this recap from Zoom’s recent Zoomtopia 2022 event, Futurum principal analyst Shelly Kramer admits that CEO Eric S. Yuan’s focus on happiness actually does make sense, explores announcements made at the Zoomtopia event and their implications, and explores what she sees as the challenges ahead for Yuan, President Greg Tomb, and CMO Janine Pelosi

Cisco’s Cisco Networking Academy Aims to Empower 25 Million People With Digital and Cybersecurity Skills

Futurum principal analyst Shelly Kramer covers Cisco’s recent announcement that through its Cisco Networking Academy, the company aims to empower 25 million people with digital and cybersecurity skills over the next 10 years as the organization celebrates 25 years of its IT skills-to-jobs program. With this initiative, Cisco aims to equip people with the necessary skillsets for the jobs of the future, and that’s a big benefit for both millions of potential employees, and also for the organizations that will employ them.

Maximizing The Power of the CDP: Garner Insights for a Better Customer Experience with Pega’s Customer Data Connectors – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast, principal analyst Shelly Kramer welcomes Pega’s Matt Nolan, Senior Director of Product Marketing, Decision Sciences, for a conversation about data, analytics, the important role CDPs play in providing customers with top notch experiences, and the tech that should be on the must purchase list for organizations as they evaluate the performance of their MarTech stacks.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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