Zoom Announces Developer Ecosystem Framework

Zoom Announces Developer Ecosystem Framework

Keith Kirkpatrick, Research Director at The Futurum Group covers Zoom’s newly announced Developer Ecosystem Framework, and discusses how it will be used to support current customer application preferences while also setting the table for future platform sales opportunities.

OpenText Reports Strong Q4 and FY 2023 Earnings, Driven by Cloud and ARR Growth

OpenText Reports Strong Q4 and FY 2023 Earnings, Driven by Cloud and ARR Growth

Steven Dickens, VP and Practice Leader and Keith Kirkpatrick, Research Director at The Futurum Group share their insights on OpenText’s Q4 and FY 2023 earnings. OpenText Inc. has reported strong Q4 and FY 2023 performance, driven by significant growth in ARR and cloud bookings. Notably, the company achieved its tenth consecutive quarter of organic growth in constant currency for both cloud and ARR. OpenText also launched a new version of its customer experience management platform, integrating technology from its acquisition of Micro Focus setting a target to return Micro Focus to organic growth in 2024.

ServiceNow Announces Expanded GenAI Tools

ServiceNow Announces Expanded GenAI Tools

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into ServiceNow’s AI product strategy, covering the announcement of two new generative AI tools for the Now Platform, as well as the forthcoming generative AI-infused premium SKUs to enhance its ISTM, CSM, and HRSD offerings.

Pixar, Adobe, Apple, and Others Announce Alliance for OpenUSD

Pixar, Adobe, Apple, and Others Announce Alliance for OpenUSD

Keith Kirkpatrick, Research Director at The Futurum Group, covers the announcement of the Alliance for OpenUSD, a consortium announced to support the development of a 3D content standard and innovation, and discusses the need for such a standard with technology that can be deployed across a plethora of use cases and industries.

Customer Experience IQ Dashboards

CX: New Funding for Gleen and Videobot, and Klaviyo Files for IPO

Customer Experience (CX) dashboards focus on 7 segments of the market including Contact Center, Customer Data & Analytics, Customer Data Platform, Customer Data Feedback, Customer Relationship Management, Employee Experience, and Personalization & Optimization.

ServiceNow Announces AI Lighthouse Program to Fast-Track GenAI Adoption

ServiceNow Announces AI Lighthouse Program to Fast-Track GenAI Adoption

Keith Kirkpatrick, Research Director at The Futurum Group covers the announcement of AI Lighthouse, a program launched by ServiceNow, Nvidia, and Accenture, to help clients quickly develop and scale generative AI, and ponders whether this offering could be viewed as a “generative-AI-in-a-box” offering, albeit a complex and customizable one.

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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