Microsoft’s Zero-Upcharge Copilot Strategy May Elevate GenAI Adoption

Microsoft’s Zero-Upcharge Copilot Strategy May Elevate GenAI Adoption

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into Microsoft’s decision to provide Copilot GPT features within the license terms of its Enterprise and Premium versions of the Dynamics 365 family of products, and discusses the benefits and challenges for the company and its customers.

Valence Releases Its 2023 State of SaaS Security Report

Valence Releases Its 2023 State of SaaS Security Report

Keith Kirkpatrick, Research Director at The Futurum Group, covers the release of Valence’s 2023 State of SaaS Security report, and details the best practices for mitigating risk by tightening access procedures, even at the risk of creating more worker friction.

Salesforce Announces New Commerce Cloud Features

Salesforce Announces New Commerce Cloud Features

Keith Kirkpatrick, Research Director at The Futurum Group, covers Salesforce’s enhancements to its Commerce Cloud offering, which include support for in-channel purchasing experiences, AI-driven reordering tools, AI-powered service-to-commerce tools, and the ability to create Snapchat ads on the platform, and discusses how these tools can drive additional revenue.

Salesforce Announces General Availability of Embedded Generative AI Tools

Salesforce Announces General Availability of Embedded Generative AI Tools

Keith Kirkpatrick, Research Director at The Futurum Group covers the general availability of Salesforce’s generative AI offerings within Sales Cloud and Service Cloud, and discusses the potential strategy enterprises may use to roll out these features based on Salesforce’s pricing model.

Automation Anywhere Outlines Generative AI Guardrail Strategy

Automation Anywhere Outlines Generative AI Guardrail Strategy

Keith Kirkpatrick, Research Director at The Futurum Group covers Automation Anywhere’s focus on AI data governance and control, and discusses the company’s approach to implementing generative AI guardrails to ensure safe and responsible use.

Workday Announces Elastic Hypercube Technology for Workday Adaptive Planning

Workday Announces Elastic Hypercube Technology for Workday Adaptive Planning

Keith Kirkpatrick, Research Director at The Futurum Group covers Workday’s announcement of Elastic Hypercube Technology (EHT), which provides enterprise workforce planners with dynamic and elastic compute power, enabling them to incorporate more dimensionality and complexity into planning models, while supporting a high number of concurrent users without impacting speed or performance.

Microsoft Takes ‘AIM’ at On-Premises Customers

Microsoft Takes ‘AIM’ at On-Premises Customers

Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s announcement of AIM, and discusses how this program should help the company drive long-term relationships with customers.

Infor Announces Ask ChatGPT Widget Using OpenAI APIs

Infor Announces Ask ChatGPT Widget Using OpenAI APIs

Keith Kirkpatrick, Research Director at The Futurum Group, covers Infor’s announcement of Ask ChatGPT, a widget that allows users to easily build generative AI prompts via information held within Infor ERP systems, improving workflow and minimizing distractions with generative AI.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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