Mitel Enters Talks to Acquire Unify

Mitel plans to acquire Unify

Canadian telecommunications provider Mitel has entered exclusive negotiations with Atos, the French multinational IT service and consulting company, to acquire Unify, the business division within Atos offering unified communications (UC) solutions. Financial details of the transaction have not been disclosed, but the deal will boost Mitel’s position in multiple geographies and segments while still reinforcing […]

New Research from ACSI, Simplr, Cyara, Conversica, and Emarsys

CX surveys and research studies

ACSI: Citizen Satisfaction with the Federal Government Rose in 2022 Citizen satisfaction with the federal government ticked up 4.6% in 2022 after two years of steep declines and four years of contraction overall, according to a report from the American Customer Satisfaction Index (ACSI), a cross-industry measure of customer satisfaction in the US. But while […]

TDCX Launches New Digital CX Center of Excellence in Singapore

TDCX Digital CX Center of Excellence

TDCX, the Asian-based provider of call center and digital CX solutions, has launched a resource facility in its home base of Singapore that will leverage technology to develop CX solutions aimed at driving personalized and secure customer engagement in both the physical world and virtual realms, such as the metaverse. The facility, called the Digital […]

Customer Wins: Google Cloud and Deloitte, UKG, Sprinklr, goHappy, and Medallia

CX customer wins and case studies

Google Cloud and Deloitte Boost Worker Productivity at Kroger Google Cloud and Deloitte are collaborating with Kroger to help the grocery chain use cloud technologies to increase worker productivity across nearly 2,800 stores nationwide. A variety of new tools—consisting of Google Cloud data analytics, AI, and machine learning (ML) under an application framework co-developed by […]

M&A News: Acquisitions by Ardian, Sprout Social, MessageGears, Thoma Bravo, and Invenna

CX mergers and acquisitions

Ardian Acquires Majority Stake in Assist Digital Ardian, the independent private equity investment company headquartered in Paris, has signed a binding agreement to acquire a 60% majority stake in Assist Digital, the pan-European provider of CX services and technologies. Progressio SGR, the private equity firm that serves investors and entrepreneurs in Italy, will divest its […]

New Research from Zendesk, SML RFID, Incisiv and Toshiba, FullStory, and Cornerstone

CX surveys and research studies

Zendesk: Immersive CX Will Be a Brand Differentiator The latest global Customer Experience (CX) Trends Report from Zendesk reveals that immersive experiences are fast becoming a key differentiator for brands to stay competitive, and that they help ensure customers remain loyal. According to the report, 61% of customers are excited about experiences that are natural, […]

New Funding for Beaconstac, Akia, and Inbenta

CX acquisitions and funding news

Beaconstac Raises $25 Million to Connect Physical CX to Digital Beaconstac, the provider of a QR code customer engagement platform, raised $25 million in Series A funding led by Telescope Partners, an early-growth investor in entrepreneurs building enterprise software companies, with additional participation from existing investor and venture capital (VC) firm Accel. The new funding […]

CX Customer Wins for Ytel, RingCentral, Sprinklr, Talkdesk, and MoEngage

CX customer wins and case studies

Communication Solutions Provider Ytel Chosen by Major Pharmaceutical Firm Cloud-based business-to-business (B2B) communication solutions provider Ytel has been selected by a major pharmaceutical company to provide branded caller ID, call remediation, and global cloud contact center services. The pharmaceutical company, said to be a leader in its industry, will use the Ytel platform to enhance […]

New Research from Treasure Data, Neustar, Emplifi, Gartner, and Acxiom

Customer Data Platform surveys and research studies

Treasure Data: CDPs No Longer a Luxury But a Martech Staple Customer data platforms (CDPs) have evolved from being an emerging technology to becoming the centerpiece of the martech stack, demonstrating the maturation of the technology from powerful tool to critical solution, findings from a new survey by enterprise CDP provider Treasure Data show. The […]

New Acquisitions by Publicis, Telus International, Alchemer, and Bridgepointe Technologies

CX acquisitions and funding news

Publicis Groupe Acquires Marketing Technology Company Yieldify Publicis Groupe, the French multinational ad agency and public relations firm that is also one of the world’s largest marketing and communications companies by revenue, is acquiring Yieldify, the British marketing technology company that specializes in personalizing consumer website experiences. Financial details of the transaction were not disclosed, […]

Customer Data Platform News from Acquia, Tealium, Meiro, and Appier

Customer data platforms

Acquia Launches CDP Enhancements Acquia, the open digital experience company, has introduced enhancements to its customer data platform (CDP) that strengthen the product’s central role in composable customer data strategies. The Acquia CDP now includes a unified data layer that allows for centralized storage of customer data, lowering system costs and helping ensure better data quality; direct […]

M&A: Airtel Buys Lemnisk Stake, Nosto Bags Findologic, GetResponse Closes Recostream Deal

CX acquisitions and funding news

Airtel Acquires Lemnisk Stake in Plan to Build Largest CDP Bharti Airtel, a major telecommunications services provider from India, has acquired a strategic stake in fellow Indian company Lemnisk, a marketing automation firm, for a planned initiative to build what is being billed as the world’s largest customer data platform (CDP). Financial details of the […]

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.