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Author: Alex Gaw

Flywheel and LiveVox Become Omnicom and NICE Properties
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent developments on the CX M&A front involving Omnicom, Flywheel Digital, NICE, LiveVox, ServiceNow, and UltimateSuite.
Partners Include BSH Group, Miller Insurance, and Accent Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Medallia, Salesforce, and Amperity in their partner initiatives with BSH Group, Miller Insurance, and Accent Group.
Data Usage, Perception Gap Between Brands and Consumers, and Cyberthreats to Consumer Data
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Domo, Treasure Data, and Apple.
Adobe’s Breakup with Figma, the Purchase of Alteryx, and Bazaarvoice’s Acquisition of Granify
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A news, featuring the Adobe-Figma breakup, the purchase of Alteryx, and the Bazaarvoice acquisition of Granify.
Partners Include FSIoffice, University of Melbourne, and Asics
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for SugarCRM, Cognizant, and BlueConic in their partner initiatives with FSIoffice, the University of Melbourne, and Asics.
Topics Include AI-Driven Marketing, the Importance of First Impressions, and US Citizen Satisfaction with Federal Government Services
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Optimove, Hotjar, and American Customer Satisfaction Index (ACSI).
Topics Include Struggles of Insurers with Digital, Consumer Expectations of Digital, and Challenges Marketers Face with Digital
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from J.D. Power, Cisco, and Acquia.
Acquired Companies Include WonderPush and Octolis, Formsite, and Pingboard
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest M&A developments on the CX front, with new acquisitions by Brevo, Formstack, and Workleap.
Companies Acquired Include Clearbit, EngageSmart, Plum Voice, and PUSHTech Also: New Funding for Cogito
Alex Gaw, Contributing Analyst at The Futurum Group, rounds up the latest CX M&A and funding news with HubSpot, Vista Equity Partners, Sharpen Technologies, Cendyn, and Cogito.
Topics Cover Generative AI and Software, Top Consumer Experience Trends for 2024, and Social Media Shopping
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Capgemini, Qualtrics, and Disqo.
Partners Include Oodle Car Finance, Virgin Group, and NatWest
Alex Gaw, Contributing Analyst at The Futurum Group, examines initiatives from CX providers NICE, Workvivo, and IBM with their respective partners Oodle Car Finance, Virgin Group, and NatWest Bank.
Acquired Companies Include QBox, Rephrase.ai, Monsido, and Follow Up Boss, and Databricks Secures New Funding
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A and funding news involving Cyara, Adobe, Acquia, Zillow Group, and Databricks.