Camberley Bates

Vice President and Practice Lead

Camberley Bates

Camberley brings over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.

Her career has spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Camberley has provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.

She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

Recent Insights, NEWS & RESEARCH:

A Look at the Long-Term Relationship, Spanning 25 Years for a Data-Centric Approach to Computer-Generated Film Production
Camberley Bates, VP and Practice Lead for Data Infrastructure at The Futurum Group, explores the 25-year relationship between NetApp and DreamWorks Animation and assesses key implications of the partners’ technology collaboration on CG feature films.
The Futurum Group’s Camberley Bates is joined by Commvault’s Tom Broderick to discuss how AI and Hybrid Cloud SaaS solutions transform data protection, safeguard data from cyber threats, and ensure resilience in hybrid multi-cloud IT environments.
10,000 in Attendance in Las Vegas, All Abuzz on Generative AI and Its Impact
Russ Fellows, VP and Head of The Futurum Labs and Camberley Bates, VP and Practice Leader at The Futurum Group share their insights on VMware's Explore conference and recent announcements emphasizing multi-cloud and private AI.
The Futurum Group’s Camberley Bates, Steven Dickens and Krista Macomber cover IT infrastructure consumption models, cloud computing, hybrid approaches, as well as enterprise pricing, procurement, data protection, disaster recovery, security, and compliance.
The Futurum Group’s VP and Practice Lead Camberley Bates discusses the key drivers of data infrastructure acquisition in 2023, including rethinking data security and protection, modernizing the data infrastructure, and generative AI and usable data.
The Futurum Group VP & Practice Leaders Camberley Bates and Steven Dickens offer their take on the latest announcements from Hewlett Packard Enterprise. HPE has entered the AI cloud market by expanding its HPE GreenLake portfolio to offer large language models (LLMs) for enterprises. The new service, called HPE GreenLake for LLMs, allows enterprises to privately train, tune, and deploy large-scale AI using HPE's AI software and supercomputers. It is the first in a series of AI applications that HPE plans to launch, and it will be delivered in partnership with German AI startup Aleph Alpha.