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Camberley Bates

Chief Technology Advisor

Camberley brings over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.

Her career has spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Camberley has provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.

She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

Recent Insights, NEWS & RESEARCH:

Kyndryl’s Growth Fueled by Strategic Alliances, AI-Powered Delivery, and Margin-Expanding Initiatives
Camberley Bates, Chief Technological Advisor at The Futurum Group, analyzes Kyndryl’s Q2 FY25 earnings. Focused on strategic growth through alliances, AI-enabled platforms, and margin expansion initiatives.
Extend the Capabilities of the FlashArray Into New Markets
Camberley Bates at The Futurum Group covers the recent announcements from PureStorage on the //c20.
In this episode, Keith Townsend and Camberley Bates dive into how earnings reports shape infrastructure decisions and explore VMware’s recent licensing updates, revealing the potential impacts on the industry.
Lenovo Highlights the Technology Influence Across Healthcare, Manufacturing, and Sports
Camberley Bates at The Futurum Group covers Lenovo at its Smarter for AI Conference with real world and innovative solutions to address business challenges, personal health, and entertainment.
CTERA Rolls Out New Capabilities to Address AI Deployments and Cybersecurity
Camberley Bates at The Futurum Group covers the recent announcements from CTERA’s conference on data intelligence.
On this episode of the Six Five Podcast - Infrastructure Matters, hosts Camberley Bates, Dion Hinchcliffe, and Keith Townsend unpack the latest in AI and semiconductor debates, revealing insights from the Amazon AI Summit and Smartsheet ENGAGE conference, along with AMD's chip innovation challenges.