Alastair Cooke

Research Director, Hybrid Cloud & Infrastructure

Alastair has made a twenty-year career out of helping people understand complex IT infrastructure and how to build solutions that fulfill business needs. Much of his career has included teaching official training courses for vendors, including HPE, VMware, and AWS.

Alastair has written hundreds of analyst articles and papers exploring products and topics around on-premises infrastructure and virtualization and getting the most out of public cloud and hybrid infrastructure. Alastair has also been involved in community-driven, practitioner-led education through the vBrownBag podcast and the vBrownBag TechTalks.

Recent Insights, News & Research

Can U.S. Quantum Ambitions Survive Supply Chain and Workforce Reality Checks?
June 24, 2026

Can U.S. Quantum Ambitions Survive Supply Chain and Workforce Reality Checks?

Alastair Cooke, Research Director, Hybrid Cloud & Infrastructure at Futurum, examines how supply chain and workforce challenges could derail U.S. quantum ambitions despite aggressive federal directives and investment initiatives....
Can HPE's Unified Agentic IT Operations Cut Through AI Infrastructure Complexity?
June 24, 2026

Can HPE’s Unified Agentic IT Operations Cut Through AI Infrastructure Complexity?

Alastair Cooke, Research Director, Hybrid Cloud & Infrastructure at Futurum, HPE's new agentic AI capabilities across GreenLake and Morpheus Software promise unified orchestration for operational simplicity amid competition from Dell,...
Unified Private Cloud
May 19, 2026

Can HPE’s Unified Private Cloud and Data Platforms Really Deliver AI Simplicity?

Alastair Cooke, Research Director, Hybrid Cloud & Infrastructure at Futurum, Examines whether HPE's Unified Private Cloud and GreenLake innovations truly simplify enterprise AI data readiness or merely reduce operational friction....
Mirantis and NVIDIA
April 21, 2026

Can Mirantis and NVIDIA Run:ai Automation Break the AI Factory Bottleneck?

Mirantis and NVIDIA's k0rdent AI and Run:ai integration solves GPU infrastructure deployment by delivering fully orchestrated, multi-tenant AI environments in minutes instead of weeks....
Federal Crypto
April 21, 2026

CIQ Bets on Compliance: Can Enterprise Linux Really Deliver Federal Crypto and Post-Quantum Readiness?

CIQ unveiled the first Enterprise Linux compliance platform for Federal Crypto validation and post-quantum readiness, addressing critical security gaps for regulated enterprises and government agencies facing quantum threats....
Unlock Faster AI
April 20, 2026

Can Eridu’s AI Networking Break the Data Center Bottleneck—or Just Move It?

With 78% of organizations boosting AI budgets, Eridu emerges from stealth with $200M+ in funding, claiming to break the data center bottleneck—but whether new architectures solve the problem or just...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.