BRENTWOOD, Tenn., Jan. 27, 2022 /PRNewswire/ — DK’s retail segment has taken bold steps to provide an enhanced customer experience that is driving growth for the retail chain. New technologies have been launched as part of a concerted effort to deliver a best-in-class, customer-centric ecosystem while bringing a new level of innovation to the convenience store world.
“The company’s focus has been on growth and innovation, but the key to harnessing this vision is to provide our customers with personalized, fast and convenient digital experiences. Basically, we want to provide more of what our customers want, and less of what they don’t,” said Darshan Gad, senior vice president of retail sales, marketing & innovation, Delek US. “We have recently taken steps to achieve this customer-centric vision by launching a new loyalty program, as well as implementing new in-store technologies that engage and delight our customers.”
In 2021, DK stores’ Touch-Less checkout was integrated into 25% of DK stores, and the all-new High Octane Rewards customer loyalty program was rolled out across the entire chain.
DK stores’ Touch-Less checkout is powered by Mashgin technology, which leverages computer vision to visually identify items presented from virtually any angle and instantly ring them up in a single transaction. The benefit to customers is that there is no need to look for and scan barcodes. Consumers simply place their items down and they are ready to pay. This technology has provided even more convenience by reducing checkout times by 67%. The new technology has resulted in an exceptionally high customer adoption rate for the retailer.
The High Octane Rewards Program, now an entirely mobile experience, provides members with amplified benefits informed by customer insights and preferences. The new program includes everyday 3¢/gallon fuel discounts, bonus fuel discounts, in-store offers and more for High Octane members. Within the first 90 days of relaunching High Octane Rewards, powered by Stuzo’s Open Commerce® Platform, Delek saw loyalty member baskets exceeding non-member baskets by an impressive 42%. In 2022, Delek and Stuzo will launch a new loyalty app with mobile payment capabilities, advancing Delek’s personalization efforts and convenience value proposition.
“Our vision of personalizing the entire customer experience is coming to life through these new programs, and we are proud of our marketing and innovation teams for their efforts to deliver on our brand promise of ‘Making Your Day a Little Easier,'” said Tony Miller, President Delek’s retail division.
To learn more about DK stores’ Touch-Less and find a location with AI self-checkout, visit: www.mashgin.com and https://dk-easy.com/touchless-locations/
To learn more about High Octane Rewards and Stuzo’s Open Commerce Platform, visit www.highoctanerewards.com and www.stuzo.com.
About Delek US Holdings, Inc.
Delek US Holdings, Inc. is a diversified downstream energy company with assets in petroleum refining, logistics, asphalt, renewable fuels and convenience store retailing. The refining assets consist of refineries operated in Tyler and Big Spring, Texas, El Dorado, Arkansas and Krotz Springs, Louisiana with a combined nameplate crude throughput capacity of 302,000 barrels per day.
The logistics operations consist of Delek Logistics. Delek US and its affiliates also own the general partner and an approximate 80 percent limited partner interest in Delek Logistics. Delek Logistics is a growth-oriented master limited partnership focused on owning and operating midstream energy infrastructure assets.
The convenience store retail business operates approximately 250 convenience stores in central and west Texas and New Mexico.
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This press release contains forward-looking statements that are based upon current expectations and involve a number of risks and uncertainties. Statements concerning current estimates, expectations and projections about future results, performance, prospects, opportunities, plans, actions and events and other statements, concerns, or matters that are not historical facts are “forward-looking statements,” as that term is defined under the federal securities laws. Investors are cautioned that the following important factors, among others, may affect these forward-looking statements: risks and uncertainties with respect to the quantities and costs of crude oil we are able to obtain and the price of the refined petroleum products we ultimately sell; risks related to exposure to Permian Basin crude oil, such as supply, pricing, gathering, production and transportation capacity; risks and uncertainties related to the effects of the COVID-19 pandemic; gains and losses from derivative instruments; management’s ability to execute its strategy of growth, including risks associated with acquisitions and dispositions; our competitive position and the effects of competition; the projected growth of the industries in which we operate; general economic and business conditions affecting the geographic areas in which we operate; and other risks described in Delek US’s and Delek Logistics’ filings with the United States Securities and Exchange Commission (the “SEC”), including risks disclosed in their respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and other filings and reports with the SEC.
Forward-looking information is based on information available at the time and/or management’s good faith belief with respect to future events, and is subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the statements. Neither Delek US nor Delek Logistics undertakes any obligation to update or revise any such forward-looking statements to reflect events or circumstances that occur, or which they become aware of, after the date hereof, except as required by applicable law or regulation.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
