Menu

Splunk’s Transformation: The Real Story Behind Its Earnings

The News: Splunk Inc. SPLK, +6.44% shares fluctuated between gains and losses in the extended session Wednesday after the cloud-based enterprise software company’s revenue and outlook fell below Wall Street estimates but a subscription metric came in above expectations. Read the full news piece on MarketWatch.

The company provided the following bulleted highlights in its earnings release:

Second Quarter 2021 Financial Highlights

  • Cloud ARR was $568 million, up 89% year-over-year.
  • Total ARR was $1.93 billion, up 50% year-over-year.
  • Cloud revenue was $126 million, up 79% year-over-year.
  • Total revenues were $492 million, down 5% year-over-year.
  • 396 customers with ARR greater than $1 million.

Analyst Take: For me, this quarter is a bit of a two sided coin. The traditional numbers that fuel most earnings conversations weren’t spectacular. Revenue was down 5% year over year (I call this flat in Covid-19 times), and earnings at a loss of 33 cents per share also, while meeting targets, doesn’t exactly stand out as “Exciting”

The other side of the coin can be reflected in the highlights above. Especially the numbers for ARR (Recurring Revenue) and Cloud. These two areas, along with the company’s “Data to Everything” strategy, have been the hallmarks of the company’s transformation–This included disrupting the on-prem business along with the revenue model last year. And when a company makes this kind of pivot, you have to expect a few hiccups between initiating change and realizing results.

High double digit growth in ARR along with Cloud provided me with confidence in the company’s ability to execute on these core strategies, and while the overall revenue and profit hasn’t yet caught up, I felt the large volume of customers (396) that are now spending more than a million dollars a year with Splunk, indicate customer acceptance, which was a mild concern when it announced changes last year.

I also was happy to see the company shortlist new customer acquisitions this quarter.

New and Expansion Customers Include: Atlassian (Australia), California Polytechnic State University – San Luis Obispo, Chicago Public Schools, Costco Travel, DHS Cybersecurity and Infrastructure Security Agency, Financial Industry Regulatory Authority (FINRA), Jemena (Australia), L’Oreal USA, Mars, The Motley Fool, NASA, Transport for London (United Kingdom), University of California, Irvine, United Shore, Yale New Haven Health System

This list showed, how the company has been aggressively expanding amidst the pandemic, with wins in enterprise, education, government and media.

Overall Impressions of Splunk Q2 Earnings 

Last year, Splunk made a big commitment to move to greater focus on its cloud and recurring revenue efforts. A pandemic of great magnitude, to some extent, stepped in causing business disruption around the planet, but for Splunk, the quarter to me showed a strategy in action.

The growth of ARR in Cloud and Overall at 89% and 50% respectively are a solid sign that the company is executing on its transformation. These strong recurring revenues give the business a solid foundation to work against and also provide increased perceived valuation as ARR always does.

Profitability is an important piece that investors rightfully want to see from Splunk. This isn’t an unreasonable ask. However, with its significant growth in the right places, while maintaining revenue (-5%) from a much more normal year before, the company is on not only the right track, but a strong trajectory to come out of the pandemic stronger as digital transformation accelerates.

Splunk’s biggest story wasn’t overall revenue, it was the growth in key metrics, which show the company is very close to turning an important corner toward profitability.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Read more analysis from Futurum Research:

Cisco Acquires BabbleLabs to Improve Remote Collaboration

Salesforce Extends Its Work From Home Policy: Gives Parents 6 More Weeks Vacation

HPE Shows Resilience With Much Improved Q3 Results

Image: Splunk

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
CIO Take Smartsheet's Intelligent Work Management as a Strategic Execution Platform
December 22, 2025

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Dion Hinchcliffe analyzes Smartsheet’s Intelligent Work Management announcements from a CIO lens—what’s real about agentic AI for execution at scale, what’s risky, and what to validate before standardizing....
NVIDIA Bolsters AI/HPC Ecosystem with Nemotron 3 Models and SchedMD Buy
December 16, 2025

NVIDIA Bolsters AI/HPC Ecosystem with Nemotron 3 Models and SchedMD Buy

Nick Patience, AI Platforms Practice Lead at Futurum, shares his insights on NVIDIA's release of its Nemotron 3 family of open-source models and the acquisition of SchedMD, the developer of...
Oracle Q2 FY 2026 Cloud Grows; Capex Rises for AI Buildout
December 12, 2025

Oracle Q2 FY 2026: Cloud Grows; Capex Rises for AI Buildout

Futurum Research analyzes Oracle’s Q2 FY 2026 earnings, highlighting cloud infrastructure momentum, record RPO, rising AI-focused capex, and multicloud database traction driving workload growth across OCI and partner clouds....
Five Key Reasons Why Confluent Is Strategic To IBM
December 9, 2025

Five Key Reasons Why Confluent Is Strategic To IBM

Brad Shimmin and Mitch Ashley at Futurum, share their insights on IBM’s $11B acquisition of Confluent. This bold move signals a strategic pivot, betting that real-time "data in motion" is...
AWS re:Invent 2025: Wrestling Back AI Leadership
December 5, 2025

AWS re:Invent 2025: Wrestling Back AI Leadership

Futurum analysts share their insights on how AWS re:Invent 2025 redefines the cloud giant as an AI manufacturer. We analyze Nova models, Trainium silicon, and AI Factories as AWS moves...
Salesforce Q3 FY 2026 AI Agents, Data 360 Lift Bookings and FY26 Outlook
December 5, 2025

Salesforce Q3 FY 2026: AI Agents, Data 360 Lift Bookings and FY26 Outlook

Futurum Research analyzes Salesforce’s Q3 FY 2026 results, focusing on Agentforce and Data 360 traction, Informatica integration, and how pricing and GTM execution set up bookings momentum into 2H FY...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.