Tiffani Bova is a globally recognized thought leader on growth and innovation, ranked for the past six years among the Top 50 Business Thinkers in the world by Thinkers50. Forbes says she “reshapes our perception of growth.” With nearly 30 years of experience spanning both industry and research, she brings a rare blend of practitioner and academic insight. Her career includes senior leadership roles at Salesforce, where she served as Growth and Innovation Evangelist, and Gartner, where she was a Distinguished Analyst and Research Fellow. She is also the author of two Wall Street Journal bestselling books, GrowthIQ and The Experience Mindset.
Today, Tiffani leads the research and strategy organization at The Futurum Group, working closely with the firm’s leadership to scale its data, intelligence, and insights platform for clients. Over the course of her career, she has advised many of the world’s largest technology companies through major market transitions, including the shift from on-premises to as-a-service business models that created new billion-dollar divisions. A pioneer of cloud computing in the late 1990s and early 2000s, she has helped build and scale high-growth organizations across startups and Fortune 500 companies alike. Tiffani is a frequent contributor to leading business publications and media outlets and is the host of the podcast What’s Next!
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.
VP, Custom Research · The Futurum Group
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