In the last few years the media industry has been at the forefront of technology disruption. Downloads, streams, views and subscription revenue have replaced tangible products like DVDs and CDs. New business models, new players, and new ways to consume media have disrupted the industry like never before. In addition to those changes, the pandemic created an unprecedented demand for content — which many media companies delivered.
To maximize the value and monetization of each piece of media bought and sold, to provide the personalized experience that customers want, and to scale at the pace content is being produced and procured, the media industry as a whole must move toward the cloud. Having the best content is no longer enough. Having the best content and an intelligent, scalable technology strategy are required to gain a competitive advantage in today’s market.
It’s clear that companies within the media industry are facing a critical point in their own history. In The Future of Media is in the Cloud — created in partnership with SAP — we explore what media companies need to do to embrace new business models and how SAP technology such as SAP industry cloud can help drive the transformation.
In this brief you’ll learn:
- The state of the Media Industry
- An overview of the opportunities facing media companies
- How SAP technology such as SAP industry cloud can help companies embrace the opportunities
Moving to the cloud holds tremendous benefits for media companies facing fierce competition. Whether its storage, automation, or analytics, SAP industry cloud helps businesses improve agility, scale faster, and keep costs low. If you’re interested in learning how to transform your organization, download your copy of The Future of Media is in the Cloud today.
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Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
