Research

How Organizations Can Speed Digital Transformation and Simplify B2B Relationship Sprawl by Utilizing Customer Identity and Access Management (CIAM) Solutions

In today’s business climate, B2B organizations are looking to make connections with partners and other outside organizations that can foster growth through an exchange of goods or ideas. These value networks have become critical to business success — even more so now as a result of the global pandemic. However, building and nurturing the relationships in these networks is increasingly difficult as they can be scattered across the entire ecosystem. 

B2B relationships span from the suppliers, to distribution, to all departments and support systems. This also means that data surrounding these relationships can be easily siloed if there isn’t one cohesive view within the organization. At a time when digital technologies may be the only means of interaction, emphasis on the value of business relationships and how customer and partner CX needs to be optimal have moved squarely to center stage.

Our newest white paper, How Organizations Can Speed Digital Transformation and Simplify B2B Relationship Sprawl by Utilizing Customer Identity and Access Management (CIAM) Solutions — done in partnership with SAP — explores the challenge and benefits of moving to a Customer Identity and Access Management (CIAM) solution and why it will make such a big difference in managing B2B relationships in your ecosystem.

In this white paper you’ll learn:

  • How the global pandemic has intensified demand for B2B digital transformation
  • The state of the B2B value network
  • Why CIAM solutions mitigate ecosystem sprawl
  • Why delivering great experiences to customers and partners matters
  • How to accelerate your services for 2021 and beyond

Without question, optimizing your B2B ecosystem can be complex. If this sounds familiar, then this white paper is for you. For a complete dive into B2B CIAM solutions, we urge you to download How Organizations Can Speed Digital Transformation and Simplify B2B Relationship Sprawl by Utilizing Customer Identity and Access Management (CIAM) Solutions today.

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Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

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If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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