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Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%
March 12, 2026

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...
AI Grid Constraints Will Push Over 33% of Data Centers Off-Grid by 2030
March 12, 2026

AI Grid Constraints Will Push Over 33% of Data Centers Off-Grid by 2030

Brendan Burke, Nick Patience, and Olivier Blanchard, Analysts at Futurum, share their insights on how the power generation gap for AI data centers is forcing a permanent shift to off-grid...
Can a Database Truly Be a Genius – IBM’s Shift Toward Agentic Autonomy
March 10, 2026

Can a Database Truly Be a Genius? – IBM’s Shift Toward Agentic Autonomy

Brad Shimmin, VP and Practice Lead at Futurum, explores IBM’s shift toward agentic autonomy. He analyzes how the new Db2 Genius Hub uses intent-driven reasoning to eliminate the "maintenance tax"...
CIO AI Priorities Pivot From Productivity to Innovation
March 6, 2026

CIO AI Priorities Pivot From Productivity to Innovation

Futurum’s Dion Hinchcliffe finds CIO AI priorities pivoting from productivity to innovation as desired AI outcomes shift dramatically and pilot-stage adoption collapses 31.2 pts across three quarterly CIO survey waves....
Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners' #1 Vendor Priority
March 4, 2026

Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners’ #1 Vendor Priority

Futurum survey of 400 channel partners finds channel partner co-sell demand surged to #1 vendor priority while training collapsed to last, as portfolio competitiveness anxiety doubled....
March 3, 2026

26 Updated Newsroom

Futurum Research Cybersecurity Buyers Prioritize Integration Over Cost Savings
March 2, 2026

Futurum Research: Cybersecurity Buyers Prioritize Integration Over Cost Savings

Fernando Montenegro shares insights on new research revealing that cybersecurity buyers overwhelmingly prioritize operational integration over total cost of ownership when choosing security platforms....
Enterprises Prioritize Agent Observability Before They've Deployed Agents
February 26, 2026

Enterprises Prioritize Agent Observability Before They’ve Deployed Agents

Mitch Ashley, VP & Software Lifecycle Engineering practice lead at Futurum, shares new research showing enterprises are prioritizing AI agent observability before agents are deployed at scale, outranking distributed tracing...
Do AI Factories Signal a New Mandate for Certified Security - Report Summary
February 25, 2026

Do AI Factories Signal a New Mandate for Certified Security? – Report Summary

Fernando Montenegro at Futurum explores how the rise of AI factories mandates a shift toward hardware-enforced security and validated reference architectures to protect intelligence workloads without degrading GPU performance....
Semantic Layer Set to Become the Next Piece of Critical Infrastructure
February 25, 2026

Semantic Layer Set to Become the Next Piece of Critical Infrastructure

Brad Shimmin, VP and Practice Lead at Futurum, details why the Semantic Layer is projected to double its growth to 30% by 2031, becoming the critical "dictionary" that prevents Agentic...
The Seven Principles of Observability-Native
February 25, 2026

The Seven Principles of Observability-Native

Mitch Ashley, VP Practice Lead at Futurum, shares his insights on why observability-native architecture is the prerequisite for enterprise AI agent deployment at scale and what the seven principles mean...
Voice-First AI Interfaces Are Quickly Expanding Beyond The Smart Speaker Segment
February 25, 2026

Voice-First AI Interfaces Are Quickly Expanding Beyond The Smart Speaker Segment

Olivier Blanchard, Research Director at Futurum, shares his insights on why AI-enabled hearables are quickly displacing AI-enabled “smart speakers” as the primary voice-first AI interface, and what the implications of...

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