Enterprise data is the lifeblood of business. No endeavor, whether a simple order-to-cash process or a complex, agentic AI solution, can survive without timely access to accurate, high-quality, secure, and governed data. Given these high stakes, companies are understandably torn between innovation and governance.

This is reflected in the markets covered by Futurum, which range from stalking new ideas such as real-time data integration and orchestration tools to exploring the re-invention of traditional business intelligence (BI) at the hands of Generative AI (GenAI).

Specifically, Futurum tracks the modern data intelligence platform marketplace, covering both converged and best-of-breed databases, data management and orchestration products, DataOps practices and tools, insight-oriented data infrastructure, and visualization and analytics solutions—all powered by and built to empower AI innovation.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

• Market Data – bi-annual market sizing & five-year forecast (2x year)
• Buyer Survey – bi-annual IT Decision Maker survey (2x year) 
• Analyst Insight – a monthly report on critical issues in the industry (every month)
• State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
• Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
• Inquiry Sessions (ongoing) – one-on-one time with our expert analysts to explore your challenges and opportunities
• Advisory Days – a deep dive into the strategies, initiatives, and critical success factors to drive your business