UAE Regional Utility Etihad Water & Electricity Moving to New SAP Solution to Improve CX

SAP’s S4/HANA Will Leverage Solution’s AI and Machine Learning Capabilities

The regional utility in the United Arab Emirates (UAE) known as Etihad Water & Electricity (EtihadWE) is embarking on a new digitalization initiative to improve CX and achieve other goals, the utility said in a news release dated August 29 on its website.

EtihadWE is moving its business process workflows to the cloud platform of SAP in a shift that aligns with the utility’s digital transformation roadmap to provide best-in-class levels of excellence, said Mohammad Saleh, director general of EtihadWE.

“Thanks to our digital transformation with SAP, we can use real-time data to enhance customer satisfaction, manage assets and network optimally, increase automation, enhance employee experience and productivity, achieve economic growth, and support environmental sustainability,” said Saleh.

As part of the transformation, EtihadWE will transition from its current SAP Business Suite to S/4HANA, the lead enterprise resource planning (ERP) solution from SAP. By deploying the upgrade, EtihadWE will be able to leverage the solution’s built-in capabilities in artificial intelligence (AI) and machine learning (ML). A blog post from SAP explains in detail the advantages and benefits provided by S/4HANA compared to the Business Suite. For EtihadWE, leveraging S/4HANA will also help improve asset management, business processes related to procurement, and practices involving human resources.

EtihadWE was formerly known as the Federal Electricity and Water Authority (FEWA), a utility established in 1999 to serve the UAE’s four northern emirates of Ajman, Ras Al Khaimah, Umm Al Quwain, and Fujairah. Approximately 3 million people are currently served by EtihadWE in the northern emirates. Aside from EtihadWE, the UAE has three public utilities to serve each of the federation’s three largest and most populous emirates of Abu Dhabi, Dubai, and Sharjah.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.

Latest Insights:
Autonomous Enterprise
April 24, 2026
Article
Article

Will ServiceNow and Google Cloud’s AI Agent Alliance Disrupt the Autonomous Enterprise Race?

ServiceNow and Google Cloud partnered to deliver AI agent solutions for autonomous enterprise operations, targeting 5G, retail, and IT sectors while raising concerns about vendor lock-in and scalability....
Google's $750M Partner Bet Resets the Agentic Channel Playbook
April 24, 2026
Article
Article

Google’s $750M Partner Bet Resets the Agentic Channel Playbook

Tiffani Bova at Futurum examines Google's $750M agentic AI partner commitment and new alliance formations with Accenture, Deloitte, Salesforce, and Vista Equity that reset channel program expectations....
Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark
April 24, 2026
Article
Article

Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark

Keith Kirkpatrick, Research Director with Futurum Research analyzes Pegasystems' Q1 FY 2026 earnings, focusing on Pega Cloud ACV growth nearing $1 billion, Blueprint AI's pipeline impact, and the enterprise AI cost dynamics...
Going Beyond the Data Graveyard With Google’s Agentic Data Cloud as the New Semantic Core for Agentic AI
April 24, 2026
Article
Article

Going Beyond the Data Graveyard With Google’s Agentic Data Cloud as the New Semantic Core for Agentic AI

Brad Shimmin, Analyst at Futurum, shares his insights on Google's new Agentic Data Cloud. See how this shift from passive storage to active intelligence helps organizations ditch manual data plumbing and let...
Latest Research:
Closing the AI Confidence Gap: Cloud-Native Security as a Key to Agentic AI Adoption
April 23, 2026

Closing the AI Confidence Gap: Cloud-Native Security as a Key to Agentic AI Adoption

In our latest market report, Closing the AI Confidence Gap: Cloud-Native Security as a Key to Agentic AI Adoption, completed in partnership with Google Cloud, Futurum Research explores how enterprises...
Gemini Enterprise: Governing and Scaling the Agentic Enterprise
April 23, 2026

Gemini Enterprise: Governing and Scaling the Agentic Enterprise

In our latest market report, Gemini Enterprise: Governing and Scaling the Agentic Enterprise, completed in partnership with Google Cloud, Futurum Research examines the operational, governance, and lifecycle requirements for scaling...
Data Fitness for AI-Driven Operations
April 20, 2026
Research
Research

Data Fitness for AI-Driven Operations

In our latest market brief, Data Fitness for AI-Driven Operations, completed in partnership with NETSCOUT, Futurum Research explores why observability alone is insufficient as AI moves toward autonomous execution, and...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.