NICE Redefines Proactive Conversational AI for Digital Experiences With CXone SmartReach

HOBOKEN, N.J.–(BUSINESS WIRE)–NICE (NASDAQ: NICE), today announced the launch of CXone SmartReach following the acquisition of ContactEngine, the leader in proactive conversational AI. CXone SmartReach is a comprehensive artificial intelligence (AI) powered solution that enables organizations to have proactive, multi-day, asynchronous conversations – interacting with customers through their channels of choice even before they reach out for service. ContactEngine AI manages intelligent conversations, transforming the efficiency and costs of operations, and revolutionizing customer experience.

NICE is reinventing next-gen smart digital experiences, proactively connecting consumers in innovative ways across their digital journeys. Powered by Enlighten AI, CXone, the world’s leading cloud CX platform, now natively combines digital and self-service, meeting customers across all their needs events – before requesting service, upon initial service-query search and during interactive service sessions – all seamlessly connected.

CXone is the industry’s only true next-gen digital customer engagement platform, delivering proactive service on consumers’ preferred channels, based on intelligent AI conversations.

“We are entering a new era of expectations for the Experience Generation, where demands are shifting how digital service is delivered,” said Paul Jarman, NICE CXone CEO. “Organizations need to reinvent digital service from a reactive approach to consumers’ needs – to a proactive personal touch in their digital channel of choice. With the addition of CXone SmartReach to our already comprehensive suite of CX solutions, we are helping companies initiate intelligent conversations with customers, taking digital CX to the next level.”

About NICE
NICE (Nasdaq: NICE) is the world’s leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. NICE helps organizations of all sizes deliver better customer service, ensure compliance, combat fraud and safeguard citizens. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Jarman, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company’s products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

Contacts

Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, ET, chris.irwin-dudek@nice.com

Investors
Marty Cohen, +1 551 256 5354, ET, ir@nice.com
Omri Arens, +972 3 763 0127, CET, ir@nice.com

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

Latest Insights:

Jack Huynh, SVP and GM at AMD, joins the Six Five On The Road to discuss AMD's innovative strides in AI PCs, Ryzen, and next-gen personal computing, spotlighting COMPUTEX announcements.
David Nicholson, Keith Townsend, and Matt Kimball join the Six Five to discuss HPE's advancements in hybrid cloud at HPE Discover 2025, focusing on control, cost, and flexibility. A deep dive into how these initiatives are reshaping enterprise cloud strategies.
On episode 265 of The Six Five Pod, Patrick Moorhead and Daniel Newman, hosts of the Six Five podcast, dive into the latest tech news and trends. They discuss HPE Discover highlights, OpenAI's legal battles with Microsoft, and Amazon's AI-driven workforce changes. The hosts debate the ethics of AI companies using web data for training and analyze Intel's strategic shifts under new leadership. They also explore Micron's strong earnings and Nvidia's continued dominance in the AI chip market. Throughout, Patrick and Daniel offer insightful commentary on the rapidly evolving tech landscape, punctuated with their signature banter and industry expertise.

Latest Research:

In our latest market brief, Unlocking the Future of Hybrid Cloud with Red Hat OpenShift Virtualization, developed in partnership with Red Hat, The Futurum Group outlines the evolving virtualization landscape, the economic and operational drivers behind infrastructure modernization, and the technical innovations powering OpenShift’s hybrid cloud strategy.
In our latest Market Brief, The AI-Powered Content Revolution, created in partnership with Egnyte, Futurum explores how AI is transforming cloud content management from static storage into a dynamic system of insight, automation, and compliance. The report offers guidance on how enterprises can deploy AI agents, streamline knowledge discovery, and future-proof their content operations.
In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how IT leaders can move beyond reactive data protection toward proactive recovery-readiness by implementing a multi-tiered and performance-optimized cyber resilience architecture.

Book a Demo

Thank you, we received your request, a member of our team will be in contact with you.