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ISC-CX Opens in Brazil to Support Latin America Businesses

Local Staff in New Office Will Supplement Company’s Global Capabilities

Customer experience Latin America

ISC-CX, a key provider of CX programs worldwide for more than 20 years and an active presence in the Latin American market in the past decade, is opening an office in Brazil to further strengthen its global capabilities.

The new office in Brazil underlines the strategic direction of ISC-CX of maintaining itself as a global service provider through the use of local staff and expertise. The country-specific knowledge of local workers supplement the global capabilities of the company, benefiting ISC-CX clients in the target markets of the retailers.

Opening an ISC-CX office in Brazil also will support the fast-growing Latin America businesses of the company’s longstanding international brand partners, as well as the rapidly the growing list of ISC-CX clients in the region, which has seen increasing demand for CX programs. The long-term expertise of ISC-CX in CX measurement provides additional resources for companies in Latin America to improve customer loyalty and sales.  

“Lat-Am is an exciting market with further great growth potential,” says Reinhold Auer, managing director at ISC-CX. “Given our clients‘ sales activities in Lat-Am, it makes perfect sense to have a permanent team in Brazil with deep knowledge of the all the local Lat-Am business environments. Accordingly, we can continue to design and execute the best CX programs for global and Lat-Am-based clients.”

ISC-CX is a leading provider of in-store and omnichannel CX analysis programs for global retailers around the world. The company’s multilingual local teams on the ground in more than 120 countries collect and analyze many millions of datasets per year. ISC-CX’s clients include brands such as Shell, McDonald’s, Nespresso, and Lindt, among others.

The company’s services include Mystery Shopping, which provides brands with insights on their customers after measuring individual interactions between both parties; Simply Tasks, which uses mobile crowdsourcing to supply immediate answers to key questions on how a business is being managed; and Fast Insight, which combines the company’s Voice-2025 voice of customer (VoC) service with Mystery Shopping to produce a 360-degree picture of a business viewed from the customer’s perspective.

Other services include Audit, which enables a business to check internal compliance requirements; and Employee Surveys, which uses hard data as a benchmark to measure employee engagement.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.


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