Content Guru Storms to Victory at European Contact Centre and Customer Service Awards 2021

Content Guru, global pioneer in cloud customer experience technology, and its key development partner in the healthcare space, HUC, an NHS service provider specializing in Integrated Urgent Care, have won ‘Best Innovation in Customer Service’ at the European Contact Centre and Customer Service Awards (ECCCSAs) 2021. At the same time, Content Guru and UK Power Networks, the UK’s largest Distribution Network Operator (DNO), were Highly Commended for ‘Most Effective Business Transformation Programme in Customer Service’

Now in its 21st year, the European Contact Centre & Customer Service Awards is the longest running and largest awards programme for the customer contact industry. The esteemed awards celebrate organizations across Europe that are leading the way in delivering exceptional service to customers. The winners were announced at a prestigious awards ceremony at Evolution, Battersea Park, London.

Content Guru and HUC, which operates the NHS 111 and Out of Hours services that offers care for 3.5m+ residents of the East of England, were heralded at the awards for their work in enabling patients to use digital channels to keep safe during COVID-19. Together, the pair worked to develop and implement storm® LINKTM, Content Guru’s on-demand video consultation application, to help reduce the number of face-to-face appointments, while still delivering best-in-class care.

Alongside long-time customer UK Power Networks, the UK’s foremost electricity distributor, Content Guru was Highly Commended for its work to improve the UKPN’s customer engagement and experience using an array of cutting-edge solutions. Most recently, the partners began Project Iris, aimed at implementing a host of new service capabilities over a period of three years.

Martin Taylor, Deputy CEO at Content Guru, commented: “We are delighted to have our hard work with valued customers recognized at these esteemed awards. Throughout COVID-19, we worked closely with organizations across the globe to implement mission-critical changes, and we are particularly proud of what we have achieved in partnership with HUC and UK Power Networks. Looking ahead, we continue to stay at the forefront of innovation of cloud technology, so that our customers are prepared for whatever comes their way.”

Janice Greenhill, Chief Operating Officer at HUC, added: “Winning this prestigious award is testament to the work we have done in partnership with Content Guru to keep patients and clinicians safe in the face of coronavirus. We are really proud of our digital transformation journey so far and look forward to seeing what the future holds working with Content Guru.”

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?
July 4, 2026

Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?

Most enterprises claim advanced AI maturity, but lack governance and deployment strategies. Leading organizations are moving from experimentation to measurable AI impact....
Compliance as Code Is No Longer Optional: Why Manual Reviews Can’t Keep Up
July 4, 2026

Compliance as Code Is No Longer Optional: Why Manual Reviews Can’t Keep Up

Qodo's 'Compliance as Code' framework automates enterprise AI compliance through PR checks, solving the data privacy and security gaps that plague manual reviews at scale....
Databricks AI’s GPU Reliability Push Exposes Hidden Risks for Large-Scale Training
July 3, 2026

Databricks AI’s GPU Reliability Push Exposes Hidden Risks for Large-Scale Training

Databricks AI reveals critical GPU reliability challenges in distributed training environments. Silent slowdowns and numerical corruption pose greater risks than visible failures, threatening model quality and compute efficiency at enterprise scale....
AI Code Review Hits a Wall: Why Speed Without Trust Risks Engineering Chaos
July 3, 2026

AI Code Review Hits a Wall: Why Speed Without Trust Risks Engineering Chaos

A survey shows 94% of engineering leaders use agentic AI coding tools, but 55% struggle with reliability and hallucinations—revealing a critical gap between development speed and production quality....
Latest Research:
The Enterprise Imperative for Digital Sovereignty Architecture, Control, and Competitive Advantage
June 17, 2026
Research
Research

The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage

In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.