Menu

Banco Galicia Chooses Qualtrics to Personalize Employee Experience and Create a Data-Driven Culture

PROVO, Utah and SEATTLE, July 8, 2021 /PRNewswire/ — Qualtrics (Nasdaq: XM), the world’s No. 1 Experience Management (XM) provider and creator of the XM category, today announced that Banco Galicia, a leading financial institution headquartered in Argentina with more than three million clients and 5,600 employees, has selected Qualtrics EmployeeXM™ to listen to employee feedback in real-time, take swift and personalized action to improve the employee experience, and create a data-driven culture.

Banco Galicia has consistently been named one of the greatest places to work in Argentina for nearly the last decade, coming in at No. 1 in 2018 and 2019. Now, the bank is using Qualtrics to expand its employee experience strategy by measuring workplace climate, designing personalized experiences for every individual, and identifying critical touchpoints in an employee’s journey — like onboarding and offboarding.

While Banco Galicia’s employee NPS scores are often high, the bank utilizes Qualtrics to explore other metrics and uncover insights it hasn’t before, including employee commitment and satisfaction level — or how much effort an employee must expend to get their job done. With these new metrics, Banco Galicia has found valuable insights that allow them to highlight and focus on issues for certain employee groups — like critical talent or women — and improve their actions.

If an employee reports a poor experience, leadership is notified immediately and can take action in real-time. In fact, Banco Galicia has already found that even small changes make a difference and help employees feel heard. The financial institution hopes taking quick action will help improve employee loyalty, attrition, and engagement.

“We want to put our employees at the center of everything we do and improve and personalize the experiences they have each and every day, especially because we understand the impact that has on our clients. The first step is to listen in the moment when the experience is happening, then take action.” said Guadalupe González Menichelli, Culture and IT Innovation Leader at Banco Galicia. “Qualtrics is a fundamental ally on this journey because it allows us to listen to our employees’ feedback in real time, measure and understand their thoughts and feelings, then quickly take action on that data.”

“Companies that emerge as leaders are those that are continuously listening to their employees and taking quick action on the insights they receive,” said Jay Choi, Chief Product Officer at Qualtrics. “Banco Galicia is one of Argentina’s best places to work because they’ve shown a commitment to creating exceptional experiences for both their customers and employees. With Qualtrics, they’ll create a data-driven culture that focuses on employee feedback and quick action.”

Qualtrics EmployeeXM

Qualtrics EmployeeXM is used by organizations across the world to re-design and continually improve the employee experience. EmployeXM automatically identifies the actions HR leaders, executives, and others, can take to drive strategic transformation and improve the everyday experiences of employees.

About Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) platform and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization
January 28, 2026
Article
Article

Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s $5.6 billion contract with the U.S Army, and discusses the implications for Salesforce, its competitors, and agentic workflows....
Nutanix and Pure Storage Join Forces Amid Enterprise Virtualization Upheaval
January 28, 2026
Article
Article

Nutanix and Pure Storage Join Forces Amid Enterprise Virtualization Upheaval

Alastair Cooke, CTO Adviser at Futurum, shares his insights on the partnership between Pure Storage and Nutanix to integrate Pure’s Evergreen Storage and FlashArray into Nutanix’s Cloud-like AHV and Prism....
Can Dell PowerScale’s Flexible Architecture Outpace Flash Costs in the AI Era
January 28, 2026
Article
Article

Can Dell PowerScale’s Flexible Architecture Outpace Flash Costs in the AI Era?

Alastair Cooke, CTO Advisor at Futurum, shares his insights on Dell’s view of Hybrid storage to mitigate rising SSD costs. All-flash arrays have dominated; hybrid HDD and SSD options are returning to...
IonQ Buys a Foundry Is Vertical Integration the Path to Fault-Tolerant Quantum
January 28, 2026
Article
Article

IonQ Buys a Foundry: Is Vertical Integration the Path to Fault-Tolerant Quantum?

Futurum’s Nick Patience and Brendan Burke examine why IonQ’s acquisition of SkyWater signals that fault-tolerant quantum computing is now a manufacturing and supply-chain challenge, not just a physics one....
Latest Research:
AI Inference: Enterprise Infrastructure and Strategic Imperatives
January 27, 2026
Research
Research

AI Inference: Enterprise Infrastructure and Strategic Imperatives

In our latest Market Report, AI Inference: Enterprise Infrastructure and Strategic Imperatives, completed in partnership with Lenovo, Futurum Research examines the growth of AI inference, the shift toward hybrid/edge deployment,...
Enabling Enterprise Agility with Low-Code/No-Code, AI, and Platforms
January 27, 2026
Research
Research

Enabling Enterprise Agility with Low-Code/No-Code, AI, and Platforms

In Enabling Enterprise Agility with Low-Code/No-Code, AI, and Platforms, Futurum Research explores how enterprises are modernizing application development by combining LCNC tools, AI-powered development, and platform engineering. The brief highlights...
Modern Private Cloud: Balancing Operational Agility with Data Sovereignty
January 14, 2026
Research
Research

Modern Private Cloud: Balancing Operational Agility with Data Sovereignty

In this Market Brief, Modern Private Cloud: Balancing Operational Agility with Data Sovereignty, Futurum Research explores why enterprises are rethinking public cloud-first strategies and how modern private cloud platforms enable...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.