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Vertical Insights

The Futurum Group’s analysts cover topics from a variety of industry verticals. Here you can narrow down our insights by industry or vertical. If you prefer to filter by specific technologies, you can do that here.

Agentic AI
April 14, 2026

Can HubSpot’s Agentic AI Bet Disrupt Enterprise CRM’s Old Guard?

HubSpot's new AI agents and agentic capabilities position it as a credible challenger to Salesforce and Microsoft, capturing enterprise demand for AI-powered task automation....
Adobe Stock
April 14, 2026

Adobe Stock’s New Site: Can Enhanced Content Discovery Drive Creative ROI for Enterprises?

Adobe redesigned Stock for enterprises with smarter search and integrations, raising questions about whether better discovery delivers real business value amid AI-driven commoditization....
Neo4j's Context Gap
April 14, 2026

Does Neo4j’s Context Gap Thesis Expose Enterprise AI’s Biggest Blind Spot?

Neo4j's latest analysis exposes a critical flaw in enterprise AI: the neglect of structural, relational context. Discover why graph databases are positioned as the missing memory layer for agentic AI...
Wasabi Acquires Lyve Cloud. Does This Strengthen Its Storage Position?
April 14, 2026

Wasabi Acquires Lyve Cloud. Does This Strengthen Its Storage Position?

Alex Smith and Brad Shimmin from Futurum examine the Wasabi Lyve Cloud acquisition and whether the deal meaningfully shifts cloud storage dynamics or primarily consolidates customers, capacity, and ecosystem integrations....
Hammerspace's NVIDIA-Powered AI Data Platform Simplifies AI Infrastructure
April 14, 2026

Hammerspace’s NVIDIA-Powered AI Data Platform Simplifies AI Infrastructure

Alastair Cooke, Research Director, Cloud and Data Center at Futurum, shares his insights on Hammerspace's announcement of an AI data platform based on NVIDIA’s reference architecture and Hammerspace’s universal namespace....
Oracle Redefines Mission-Critical Tiers as AI Workloads Demand Always-On Data
April 14, 2026

Oracle Redefines Mission-Critical Tiers as AI Workloads Demand Always-On Data

Brad Shimmin, Research Director at Futurum, explores Oracle's new Diamond-Grade resilience and how sub-millisecond latency and post-quantum security are redefining mission-critical data for the age of agentic AI....
Is Shift-Left Code Review the Missing Link for Faster, Safer Software Delivery?
April 14, 2026

Is Shift-Left Code Review the Missing Link for Faster, Safer Software Delivery?

Shift-left code review moves quality enforcement into developers' editors before pull requests, reducing bottlenecks, accelerating feedback, and reshaping team dynamics....
CoreWeave's Anthropic and Meta Partnerships
April 13, 2026

CoreWeave’s Anthropic and Meta Wins Validate Benchmark Outperformance

Brendan Burke, Research Director at Futurum, examines how CoreWeave's $21B Meta deal and Anthropic partnership validate the neocloud model for frontier AI infrastructure built on MLPerf-leading performance....
compute partnership
April 13, 2026

Anthropic’s Google-Broadcom Deal: Model Company or Infrastructure Play?

Anthropic's Google and Broadcom partnership signals a strategic pivot toward supply chain control, raising questions about whether vertical integration will strengthen or dilute its model-first identity....
Technology Friction
April 13, 2026

Will Technology Friction Derail the ROI Promise of Enterprise AI Investments?

Despite record AI spending, enterprises lose 51 workdays per employee yearly to technology friction due to inadequate training, undermining ROI and requiring robust user enablement for platform-first strategies to succeed....
Will Intel Xeon CPUs Increase Google’s CPU:XPU Ratio?
April 13, 2026

Will Intel Xeon CPUs Increase Google’s CPU:XPU Ratio?

Brendan Burke, Research Director at Futurum, examines how Intel and Google's multiyear collaboration on Xeon CPUs and custom IPUs reframes the CPU as a strategic layer in heterogeneous AI infrastructure....
ServiceNow Embeds AI Across Platform. How Far Can This Model Scale?
April 13, 2026

ServiceNow Embeds AI Across Platform. How Far Can This Model Scale?

Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow AI platform strategy, including Context Engine and developer tools, and highlights trade-offs around control, cost visibility, and enterprise dependence....

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