Vertical Insights

The Futurum Group’s analysts cover topics from a variety of industry verticals. Here you can narrow down our insights by industry or vertical. If you prefer to filter by specific technologies, you can do that here.

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Could Microsoft Viva’s plan to humanize the workplace be the key to boosting employee productivity, creativity, and retention? Seeing technology now being used to re-humanize the workplace, humanize workflows, and give people rather than systems more agency and initiative, seems to Futurum’s Olivier Blanchard to be a very positive and welcome change in the enterprise. Microsoft’s new Viva employee experience platform certainly appears to be aiming to deliver on that vision.
In this new episode of the Futurum Tech Webcast, analysts Shelly Kramer and Daniel Newman take a look at Microsoft Viva, a newly launched Employee Experience Platform. Microsoft Viva is comprised of four basic components (today anyway), designed to facilitate connection, learning, topics/discovery, and insights, all designed to heighten and improve the employee experience, facilitate improved knowledge sharing, communication within the organization, teams, and groups, deliver insights designed to help employees and leaders, and provide learning management solutions that help facilitate creating a culture of continuous learning.
Futurum’s Ron Westfall walks us through the Oracle Database 21c debut, which further differentiates the company’s converged database proposition, especially in key emerging technology areas such as Immutable Blockchain Tables and AutoML for In-Database ML. The new offering strengthens Oracle’s ability to bolster developer productivity in cultivating new applications and curating applications to fulfill top-priority business objectives. By including 200+ innovations across seven key technology areas in the new release, Ron is bullish on Oracle and sees this move as putting its major database rivals, such as IBM, SAP, Amazon, and Microsoft/Azure on the sales and marketing defensive in the near-term. He sees Oracle’s Database 21c sales and marketing zigging in marked contrast to the zagging of recent competitor marketing that continues to focus on requisite, somewhat bland feature sets such as cloud-based data management, putting Oracle in the driver’s seat to drive industry-wide converged database sales and marketing conversations at the onset of 2021.
In this interview as part of our Futurum Tech Webcast – Interview Series, host Shelly Kramer sat down with Josh Teitelman, VP of Customer Experience at Allstacks and John Steinmetz, CTO of Convo Communications, for a conversation about building a high performing engineering team, and what the secret sauce is that makes that goal a reality.
Just as consumer marketing teams have found AI-driven martech to help them reach their buyers where they are, B2B marketing teams are starting to realize that AI can do similar things to enhance their business customers’ journeys.
Qualcomm saw its stock sell off despite posting a massive YoY growth in its fiscal first quarter with 5G, Automotive and RF leading the way.
Amazon broke $100 Billion in revenue in its 4th quarter, nearly doubling expectations for EPS, but Bezos' announced departure steals the day.
Microsoft Azure Quantum is now available for public preview allowing developers and researchers in all industries to experiment with the quantum computing platform. The preview is to help launch the quantum computing service as well as spur innovation in a variety of fields.
Poly announced a new line of personal collaboration tools along with new services to deepen its hybrid and remote work offerings.

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