The News: Qualcomm and Sony announced that Sony has selected Qualcomm’s Snapdragon Mobile Platform to power its higher-end and mid-tier smartphones. Read the Qualcomm press release for more information.
Qualcomm and Sony Agree to Leverage Snapdragon to Power Smartphones
Analyst Take: Sony’s selection of Qualcomm’s Snapdragon Mobile Platforms for its next generation of premium and mid-tier smartphones is an excellent strategy for the company. Sony is already leveraging Qualcomm’s current premium tier Snapdragon 8 Gen 2 mobile platform for its Xperia 1V along with its Xperia 10 V (Snapdragon 695 5G), Xperia 5 IV (Snapdragon 8 Gen 1), Xperia 1 IV (Snapdragon 8 Gen 1) and Xperia 5 III (Snapdragon 888 5G). Although, I should add that we are anxiously awaiting the Snapdragon 8 Gen 3 mobile platform that will be announced in late 2023.
For now, Sony using Qualcomm’s Snapdragon 8 Gen 2 (its premium tier) provides excellent features for the Android market. The Snapdragon 8 Gen 2 mobile platform cuts across different experience pillars such as gaming, camera, sound, connectivity, security, and AI.
Read our analysis on the Snapdragon 8 Gen 2 Mobile Platform.
Our view is that it is a solid strategy for Sony to continue to utilize the Qualcomm Snapdragon Mobile platform for its future high-end mid-tier devices. Without a doubt, on the camera front alone, Sony’s customers will be delighted by the excellent camera capabilities provided by Qualcomm’s cognitive triple 18-bit ISP coupled with the AI capabilities woven throughout the platform to make those experiences much richer.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
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