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Oracle Launches Oracle Fusion Sales to Automate Tasks and Empower Salespeople

The News: Oracle announced the launch of its next-gen of Oracle Fusion Sales, an AI-powered app that auto-identifies what it considers to be the best sales opportunities and helps sellers close deals by auto-generating things like quotes and proposals. As part of the Oracle Fusion Cloud Customer Experience, the new app will help sellers increase productivity and close more deals. Read the full Press Release from Oracle.

Oracle Launches Oracle Fusion Sales to Automate Tasks and Empower Salespeople

Analyst Take: The release of the new slew of updates for Oracle Fusion Sales is an important progression for Oracle, and it provides Oracle’s unique approach to other advancements happening in the customer engagement and customer data platform spaces. While CRMs are essential tools for salespeople, far too much time is spent on manual processes, when that time could be spent on higher-value tasks. Adding AI to the mix will allow sales teams to offload the time-consuming activities like prospecting and quote creation and focus more on relationship building and closing deals.

Oracle Sales Fusion will be equipped with the following:

  • Guided step-by-step processes to improve productivity. Sellers can get help with account engagement, opportunities, and ultimately close deals faster.
  • Automated conversation opportunities to turn leads into opportunities, faster. The system will automatically create highly qualified leads and pass them along to sellers.
  • Automated quotes and proposals to help sellers move the process along when opportunities are created.
  • Marketing-approved content recommendations that are most likely to move the sale through the process.
  • Revenue intelligence reports for sales leaders to easily access and see trends, outliers, and monitor performance.

Oracle Fusion Sales Comes When Sales Needs It Most

As I see it, the CRM market is ripe for additional AI-driven support. Time is money, and while that is cliché, it’s incredibly true in today’s economic climate. Oracle Fusion Sales is coming at a time when salespeople need it most. It’s a promising solution to some of the most common problems faces by sales teams. I’m encouraged to see Oracle empowering teams with the tools to close more deals and drive more revenue and of course improve the experiences of sales professionals leveraging automation and AI.

The announcement continues to solidify Oracle’s stronghold in the enterprise marketplace. Coming on the heels of a positive Q4 and FY22 earnings report, I believe Oracle Fusion Sales will help the company continue with its upward growth trajectory and continue to drive success in the cloud application space.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Oracle Industry Lab Opens as Incubator for Innovative, Immersive Technology Solutions

Oracle Revenue Up 5% for Q4, FY2022, As Cloud Sales Grow

Oracle Fusion Cloud’s Customer Data Integration Provides Unified View to Service Agents

Image Credit: Oracle

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.


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