Market Context: OpenText in the AI Space

Market Context: OpenText in the AI Space

The News: OpenText unveils its latest information management solutions, powered by AI and designed to catalyze business transformation through reimagining the way work is approached. Read the press release here.

Market Context: OpenText in the AI Space

Analyst Take: In the field of enterprise information management, OpenText is a powerful, if not widely known, player, especially given the growing trend for organizations utilizing AI to boost customer engagement and operational efficiency. The OpenText Aviator suite of AI-driven solutions is a testament to the company’s strategic positioning as a leader in integrating AI capabilities within its product line. This dedication to AI is part of a larger trend where organizations are looking to use AI for insights that inform strategic decision-making as well as automation.

OpenText’s capabilities have significantly expanded with the recent acquisition of Micro Focus, especially in areas like application modernization, IT operations management, and cybersecurity. This acquisition is significant because it expands OpenText’s product line and strengthens its technology stack, both of which are necessary for providing comprehensive AI-driven solutions. But integrating such a wide range of Micro Focus services and technologies is a difficult and continuous process. OpenText is going through the process of assimilating this enormous influx of resources and knowledge. OpenText has started spinning off some Micro Focus components to Rocket Software as part of this integration and optimization strategy. This indicates a targeted approach to streamline operations and concentrate on core strengths in managing and leveraging enterprise data.

What Was Announced? OpenText Cloud Editions 24.2

OpenText Cloud Editions (CE) 24.2, the company’s most recent cloud solution version, was unveiled at the OpenText World Europe conference. The Titanium X initiative, which aims to provide a common platform for consuming all OpenText software and services by CE 25.2, embodies the company’s broader strategy, including this release.

Key Innovations and Enhancements

  • Experience Cloud Enhancements: The new OpenText Core Journey is now available under the OpenText Experience Cloud, designed to help organizations better strategize and execute customer communications for onboarding, compliance, and retention at scale.
  • Business Network Cloud Updates: The integration of OpenText Trading Grid with Oracle NetSuite and Microsoft Dynamics 365 stands out, enabling mid-sized enterprises to manage vendor connections seamlessly.
  • DevOps Cloud Developments: OpenText Application Lifecycle Management now integrates with SAP Cloud, which facilitates accelerated testing and quicker SAP release cycles, thus enhancing development efficiency.
  • IT Operations Cloud Upgrades: OpenText OpsBridge has been enhanced with new telemetry capabilities for better application observability, which assists in monitoring and deriving real-time insights across IT estates.
  • Cybersecurity Cloud Innovations: Refreshed user experiences for OpenText Fortify and integrated solutions like OpenText NetIQ and OpenText Magellan improve identity intelligence management.
  • Artificial Intelligence Across Business Operations: The introduction of OpenText Aviator across various platforms like Content Aviator, IT Operations Aviator, and DevOps Aviator showcases the embedding of AI to streamline operations and facilitate decision-making processes. Each Aviator solution is tailored to specific operational needs, enhancing productivity and mitigating staffing challenges. For instance, OpenText Content Aviator integrates conversational search, content summaries, and translation features to automate content and workspace analysis, thereby boosting workflow efficiency. Similarly, OpenText IT Operations Aviator incorporates generative AI to enhance service management solutions, providing agents with AI-assisted summaries and solution recommendations.

Looking Ahead

With the release of CE 24.2, OpenText has reaffirmed its strategic direction toward AI-driven enterprise solutions in addition to providing an incremental update to its product suite. This strategy is right in line with more general industry trends, where AI is being recognized as a critical enabler of innovation and competitive advantage rather than just a tool for cutting costs.

OpenText’s emphasis on incorporating AI into its platforms puts it in a good position to take advantage of the rising demand for intelligent and automated business processes as AI technology develops. The solutions’ emphasis on data privacy, governance, and ethical AI use also corresponds with global shifts toward responsible AI adoption, which are increasingly taking into consideration crucial variables for companies in a variety of industries.

Additionally, the ongoing integration of Micro Focus’s technologies into OpenText’s offerings is probably going to improve OpenText’s capacity to offer more comprehensive and secure AI solutions. It is anticipated that this strategic enhancement of capabilities will draw in new clients who are searching for advanced AI solutions that are securely integrated into comprehensive enterprise management systems, in addition to retaining existing clients.

In the future, OpenText is in a strong position to maintain its leadership in the AI industry, particularly in the field of enterprise information management. In light of the Micro Focus acquisition, the company’s strategy of streamlining its offerings and concentrating on its core technological strengths through AI integration suggests a future in which OpenText will be able to anticipate enterprise needs in the constantly developing digital landscape in addition to meeting market demands today.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other Insights from The Futurum Group:

Evaluating OpenText Aviator, Part 2: Leading AI Use Cases

The Six Five On the Road with OpenText EVP & Chief Product Officer Muhi Majzoub

OpenText Q2 Revenue Growth Driven by Cloud Services, Customer Support

Author Information

Regarded as a luminary at the intersection of technology and business transformation, Steven Dickens is the Vice President and Practice Leader for Hybrid Cloud, Infrastructure, and Operations at The Futurum Group. With a distinguished track record as a Forbes contributor and a ranking among the Top 10 Analysts by ARInsights, Steven's unique vantage point enables him to chart the nexus between emergent technologies and disruptive innovation, offering unparalleled insights for global enterprises.

Steven's expertise spans a broad spectrum of technologies that drive modern enterprises. Notable among these are open source, hybrid cloud, mission-critical infrastructure, cryptocurrencies, blockchain, and FinTech innovation. His work is foundational in aligning the strategic imperatives of C-suite executives with the practical needs of end users and technology practitioners, serving as a catalyst for optimizing the return on technology investments.

Over the years, Steven has been an integral part of industry behemoths including Broadcom, Hewlett Packard Enterprise (HPE), and IBM. His exceptional ability to pioneer multi-hundred-million-dollar products and to lead global sales teams with revenues in the same echelon has consistently demonstrated his capability for high-impact leadership.

Steven serves as a thought leader in various technology consortiums. He was a founding board member and former Chairperson of the Open Mainframe Project, under the aegis of the Linux Foundation. His role as a Board Advisor continues to shape the advocacy for open source implementations of mainframe technologies.

Bringing more than a decade of varying experience crossing multiple sectors such as legal, financial, and tech, Sam Holschuh is an accomplished professional that excels in ensuring success across various industries. Currently, Sam serves as an Industry Analyst at The Futurum Group, where collaborates closely with practice leads in the areas of application modernization, DevOps, storage, and infrastructure. With a keen eye for research, Sam produces valuable insights and custom content to support strategic initiatives and enhance market understanding.

Rooted in the fields of tech, law, finance operations and marketing, Sam provides a unique viewpoint to her position, fostering innovation and delivering impactful solutions within the industry.
Sam holds a Bachelor of Science degree in Management Information Systems and Business Analytics from Colorado State University and is passionate about leveraging her diverse skill set to drive growth and empower clients to succeed in today's rapidly evolving landscape.


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