KubeCon 2023, Amsterdam: 10K Strong and Sold Out

KubeCon 2023, Amsterdam: 10K Strong and Sold Out, Evidencing a Serious Shift in Awareness Around Data Protection and Kubernetes

With over 10,000 in-person attendees, 58% of whom were new to the conference, and 2,000 on the waitlist to attend in person, KubeCon Europe 2023 reflects the rising importance of this new platform. It is not just about development, but rather all about the drive to adapt to the digital age of applications. It also means adapting IT infrastructure to support the new apps and new development. Call it containers, container-native, or Kubernetes – it is the next platform.

Last summer, our analyst team reported on the upcoming interest by IT operations in our report: Unlocking the Gate to Digital Transformation. Taking a slightly contrarian view on the hype around containers, we sought out IT operations professionals to get their take on the impact of this new platform. Was adoption really in the 80-90% range as some of the reports were claiming? What we found was a decided inflection in production deployments, with 51% stating they were in full production. For those living and breathing in the container world, this is decidedly less than what we were seeing in reports from CNCF or others, and I believe due in large part to the panel we surveyed: IT operations versus developers.

So where are we? IT Operations teams are now engaging with their traditional responsibilities but with new techniques or approaches. So far Kubernetes has been the domain of DevOps – for some this means Development and Operations are run by the same team. In reality, as the clusters expand and multiply, Development and Operations are dividing up the labor, yet intricately executing. Development wants to move fast, and manage all the code to rapidly deploy or make sure the environment is compliant, secure, and reliable, which takes away from their core job of coding with agility.

This is the reality in which we play, and in which KubeCon is serving the community. It will take a very large, active community to pull off a world that is able to deliver highly reliable, secure environments that are able to migrate between locations. This will become more important as containers move into stateful applications.

One example is the efforts behind security. A new project “KeyCloak” was highlighted at KubeCon 2023, driven by Red Hat and Hitachi. Hitachi, long known for its systems of high reliability, is one of the newest members of CNCF. KeyCloak will be addressing user federation, strong authentication, user management, and fine-grained authorization across applications. CNCF also rolled out a new certification badge for Cloud Native Security Associate.

Over the last two years, we have been covering the movement of data protection for containers, but the uptick has been slow. Two years ago, we often heard “data protection is not needed.” The switch this year was a big shift. KubeCon attendees were seeking out vendors for education (Kasten’s KubeCampus) and advice from the show floor (Catalogic, Portworx, and NetApp Astra were a constant throng, and then we saw the newcomer to the show – Veritas). Unfortunately, my attempt to attend some of the high availability or “how we recovered” sessions were for naught, as there was standing room only and no room for those who came to the room a few minutes late.

Will we see an explosion of IT Operations running these platforms and performing their magic? Maybe. But I can predict with certainty that KubeCon in Paris next year will be very well attended.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other insights from The Futurum Group:

Oracle Cloud Infrastructure Doubles Down on Kubernetes with Oracle Container Engine for Kubernetes

Pure Storage Bolsters Portworx Enterprise Managed Kubernetes

Red Hat Continues Kubernetes Innovation Track Record with Red Hat Device Edge

Author Information

Camberley Bates

Now retired, Camberley brought over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.

Her career spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Camberley provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.

She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

Related Insights
OPSWAT Closes File-Inspection Gaps With MetaDefender Core v5.22.0
August 31, 2026

OPSWAT Closes File-Inspection Gaps With MetaDefender Core v5.22.0

OPSWAT's MetaDefender Core v5.22.0 introduces a File Structure Validation Engine and FIPS 140-3 compliant database, positioning the platform for government and regulated-sector growth as the SLE market expands....
MANTECH Bets on AI-Native CTO to Lead Defense IT Transformation
August 29, 2026

MANTECH Bets on AI-Native CTO to Lead Defense IT Transformation

MANTECH promoted Brandy Durham to CTO as part of a C-suite restructuring adding innovation and cyber leadership roles, positioning the defense IT contractor as AI-first amid forecasted cybersecurity market growth...
Autonomy Over Analytics The Read-Write Decree Rewiring Enterprise Data Platforms
August 28, 2026

Autonomy Over Analytics: The Read-Write Decree Rewiring Enterprise Data Platforms

Brad Shimmin, VP & Practice Lead at Futurum, reveals findings from the new Data Intelligence Platforms Signal report, highlighting how read-write AI agents and transactional execution realigned competitive market standings....
Nasuni Acquires DryvIQ to Bring AI-Ready Data Governance
August 28, 2026

Nasuni Acquires DryvIQ to Bring AI-Ready Data Governance

Alastair Cooke, analyst at Futurum, shares his insights on why Nasuni acquires DryvIQ and what the deal means for AI data governance and file platform consolidation....
Okta Q2 FY 2027 Earnings Beat and Raise on Core Identity Strength
August 28, 2026

Okta Q2 FY 2027 Earnings Beat and Raise on Core Identity Strength

Mitch Ashley, VP and Practice Lead, CIO & Technology Buyers at The Futurum Group, reviews Okta's Q2 FY 2027 earnings, where core identity strength and new products drove a beat...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.