Distributed Companies, Work From Home, And The Technology Enabling The Change

Distributed Companies, Work from Home, and the Technology Enabling the Change

There’s a mass exodus happening in San Francisco right now. The demand for housing has dropped dramatically as the Silicon Valley tech employees who once populated the peninsula are moving to more affordable locations now that remote work is here to stay — at least through 2021. And San Francisco is not alone. Suddenly, businesses around the world are no longer constricted by geographical boundaries. Employees can work wherever they are in the world for companies whose offices might be hundreds of miles away — and successfully too I might add. In the last 6 months, companies have kept employees productive and safe at home while still accomplishing goals.

Companies that had broadly promoted remote work as a fringe benefit to employees have a leg up on other businesses in the post-coronavirus world. But even if your company was a remote worker laggard, there’s no need to worry. There are lots of technologies—and lots of guidance—available to keep your company moving smoothly, no matter where you, your employees, and your data are located.

Why They’re Here to Stay

If you’re someone who’s been hoping the whole “work from home” trend would end as soon as retail and restaurants open, think again. While some parts of the country seem set on reopening, many companies have realized that the health threats associated with coronavirus are here for the long haul. Companies like Google, for instance, have already announced aggressive work from home policies that will allow employees to work remotely into July of 2021. Facebook has one even further, noting that employees will no longer be forced to work in-office—ever. It’s rumored that Microsoft will follow a similar path too.

Others, such as Siemens, have used the coronavirus pandemic as a method of moving even further into digital transformation, including not just technology but overall corporate culture. According to its CEO, “These changes will also be associated with a different leadership style, one that focuses on outcomes rather than on time spent at the office. We trust our employees and empower them to shape their work themselves so that they can achieve the best possible results.”

Still, to fully empower employees to work from home, companies need to invest in the right technologies that will allow them to work seamlessly. Clearly, as “zoom” is set to become a verb in its own right, those technologies are far from limited. But does your company really know which ones are best suited to your employees and their work?

Technologies Aiding Change

Yes, the lowest hanging fruit right now from a remote working perspective is probably a collaboration platform — people need to communicate. However, there are lots of other technologies available that can help you manage your employees and data safely for the duration of the global pandemic. Dell recommends focusing on a three-pronged approach to remote work technologies: empowering your people, managing your devices, and securing your data. It’s a great place to start if you are still trying to figure out how to determine your remote workforce needs.

  • Empowering Employees: As Siemens noted, one part of empowering your employees is letting go of technology that monitors minutes and hours and instead focuses on helping your workers get their work done more efficiently. From a tech perspective, that could involve investments in RPA or video conferencing. In fact, a recent PwC study on remote work showed that while employees want a flexible work environment, they also still value engagement with fellow employees. In fact, it’s a reason many still opt to go into work, even if it isn’t required. Thus, providing technology that allows for opportunities for meaningful interaction as a team is an important investment, as well. Pexip, a videoconferencing provider, has gotten its videoconferencing software down to such a science that it thrives on remote work. Seriously. It can happen.
  • Managing Devices: Again, we’re not looking for technologies that help you track who has devices, and where. We’re looking for technologies that help you keep your devices up to date, compliant and safe—automatically—no matter where an employee may be working. Dell’s Unified Workspace, for instance, can help securely deploy devices and updates, saving your IT teams the stress of visiting every employee home office when an update appears.
  • Securing Data: Obviously, data security is an important issue when working from home. Studies show that 81 percent of breaches are caused by compromised employee credentials. Cisco’s Secure Remote Worker can help by securing endpoints and supporting teammates while working both on and off the VPN.

According to Pexip, companies that allow for remote work experience 50 percent less turnover than others that are less progressive. We’ve seen stories that women in particular, have had to make a choice between working and caring for families stuck at home. So what will happen for companies going forward? There’s never been a time in history when the flexibility of remote work can bring. You owe it to your employees, and to your company, to see how a distributed company model could benefit you.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

The original version of this article was first published on Forbes.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?
July 8, 2026

Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?

Kore.ai and Atos announce a strategic partnership to deliver Sovereign AI solutions to UK organizations, addressing data residency and compliance requirements in the rapidly expanding $181B AI platforms market....
Provisioned Throughput Redefines Open Model Inference Economics and Predictability
July 8, 2026

Provisioned Throughput Redefines Open Model Inference Economics and Predictability

Together AI's Provisioned Throughput offers enterprises reserved inference capacity, token-based pricing, 99% uptime SLA, and up to 90% cost savings, addressing critical production AI concerns....
ServiceNow and Accenture Bet on Migration to Win Enterprise Risk
July 7, 2026

ServiceNow and Accenture Bet on Migration to Win Enterprise Risk

Fernando Montenegro, VP at The Futurum Group, examines the ServiceNow and Accenture cybersecurity offering, and why its AI-powered migration and the Armis acquisition point to a bid to become the...
Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+
July 7, 2026

Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+

Olivier Blanchard, Research Director at The Futurum Group, examines how Amazon Sleep Studio expands Amazon Kids+ with bedtime content, scheduling tools, parental controls, and Echo device integrations for families....
HP Expands OpenAI Frontier Adoption Across the Enterprise
July 7, 2026

HP Expands OpenAI Frontier Adoption Across the Enterprise

Olivier Blanchard, Research Director at The Futurum Group, examines how HP's OpenAI Frontier partnership moves beyond AI pilots toward a governed enterprise AI operating model spanning customer experiences, software development,...
Does Qodo's Codebase-Wide Enforcement Redefine What 'AI Code Review' Means?
July 7, 2026

Does Qodo’s Codebase-Wide Enforcement Redefine What ‘AI Code Review’ Means?

Qodo's full codebase context approach positions it as a pre-merge quality gate, addressing enterprise reliability concerns that have slowed AI adoption in software engineering workflows....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.