Amazon Hits a Home Run on Historic Day for Tech Earnings

The News: Amazon reported blowout second-quarter results on Thursday, including a huge beat on the top line and double-digit revenue growth year-over-year. The stock climbed about 5.3% after hours.

Here’s how the company did:

  • Earnings: $10.30 vs. $1.46 expected, according to analysts surveyed by Refinitiv
  • Revenue: $88.91 billion vs. $81.56 billion expected, according to analysts surveyed by Refinitiv

Amazon said it expects to spend more than $2 billion during the third quarter on additional coronavirus-related measures, including procuring personal protective equipment, deep cleaning its facilities and wage increases for employees, among other things. Last quarter, Amazon said it would spend all of its estimated $4 billion profit between April and June on similar efforts. Read the full news piece on CNBC.

Analyst Take: Today was a historic day as four of the world’s most notorious and exciting tech companies all delivered earnings after the bell. One day after sharing the stage for regulators, the CEOs of Apple, Amazon, Google and Facebook all presented a positive set of metrics that certainly bode well for companies that are friendly to our new normal.

Amazon, was able to deliver well above its expectations in both revenue and earnings and their EPS came it at a staggering number ($10.30) against what analysts had predicted to be around $1.46. This was on a revenue beat of ~$89 Billion against expectations of around $81.50 Billion. In short, a very good performance. 

Perhaps the most surprising thing about these earnings was the company’s significant $4 Billion dollar investment in incremental Covid-19 related costs–Just imagine without those costs what would have happened to these earnings. 

Another clear factor for the big growth to bottom line was a shift that is taking place in what customers are buying from Amazon. Early in the pandemic it was more about consumer goods, groceries and staples. This drove a lot of revenue, but not necessarily a big boon for the bottom line. 

This quarter drove more rotation to higher priced luxury goods. This was evident in Apple’s earnings when we saw the iPhone, which is certainly an expensive one-time purchase for most households deliver over $26 Billion against an estimate of $22 Billion. In short, there was clearly disposable income this past quarter that could possibly be pointed to the one-time checks that were sent out as part of the stimulus–I believe we will hear more about this in coming weeks and buyer behavior in the next quarter may provide some insights as to how sustainable the higher margin revenues are. 

SMB Marketplace Sales Showed Solid Growth

Another area worth pointing out for Amazon was its performance in its marketplace. This is where third-party sellers use the platform and it has been a significant enabler for SMB to build sound e-commerce businesses. This category saw 52% growth and outpaced the company’s 48% first-party sales. In my opinion, this furthers the company’s argument to regulators that it is participating in anti-competitive behavior. These marketplace activities are key to creating many successful online businesses. I believe we will continue to see growth here.

AWS Continues to Shine in the Cloud 

The law of large numbers continues to play a role in the percentage growth rate for cloud, but the 29% growth to over $10.81 Billion for Q2 is still a very sound growth rate amidst a global pandemic that has impacted many businesses operations. The cloud business is also a huge part of the company’s bottom line. Having accounted for as much as 77% of Amazon’s operating profit in recent quarters, this business is crucial to the company and serves as a great means of diversification.

Microsoft also saw its Cloud revenues fall in this quarter from 59% to 47% indicating that there may have been some softness that can most likely be attributed to slowed spending and shuttered companies that couldn’t meet contractual obligations. Google Cloud did see a big growth year over year in its cloud business, nearly 1/3, but at a fraction of the size of AWS, it is hard to draw too close of a comparison. 

Overall Impressions on Amazon Q2 Earnings 

An absolute knock out quarter. The earnings were fantastic and will be interest to keep track of going forward. It may be hard to sustain, but there is so much to be encouraged by within the Amazon ecosystem of employees, partners, vendors and shareholders. 

The company has also been very active in the community–Job creation in the wake of pandemic has been a big focus along with supporting SMBs, upskilling the workforce and Sustainability efforts. The company has the resources to be a good steward to its community and this is the type of performance that has come to be expected from Amazon when it is operating at its best.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Read more analysis from Futurum Research:

Mercedes-Benz partners with NVIDIA to Deliver the Next Generation of Automotive Innovation

Google Extends Work From Home Policy Through End of June 2021

Qualcomm Delivers a Big Q3 Powered by 5G and Licensing Agreements

Image Credit: Amazon

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
HashiCorp Validated Designs Relaunch Targets Enterprise Deployment Friction
August 29, 2026

HashiCorp Validated Designs Relaunch Targets Enterprise Deployment Friction

HashiCorp relaunched Validated Designs with role-aligned guides and improved search, offering enterprises field-tested blueprints for faster production deployment....
MANTECH Bets on AI-Native CTO to Lead Defense IT Transformation
August 29, 2026

MANTECH Bets on AI-Native CTO to Lead Defense IT Transformation

MANTECH promoted Brandy Durham to CTO as part of a C-suite restructuring adding innovation and cyber leadership roles, positioning the defense IT contractor as AI-first amid forecasted cybersecurity market growth...
Okta Q2 FY 2027 Earnings Beat and Raise on Core Identity Strength
August 28, 2026

Okta Q2 FY 2027 Earnings Beat and Raise on Core Identity Strength

Mitch Ashley, VP and Practice Lead, CIO & Technology Buyers at The Futurum Group, reviews Okta's Q2 FY 2027 earnings, where core identity strength and new products drove a beat...
QumulusAI Q2 FY 2026 118% Revenue Growth for Hyperspeed AI Compute Deployment
August 28, 2026

QumulusAI Q2 FY 2026: 118% Revenue Growth for Hyperspeed AI Compute Deployment

Brendan Burke, Research Director at Futurum, analyzes QumulusAI’s Q2 FY 2026 earnings, focusing on direct AI compute demand, GPU fleet expansion, and capacity execution....
ScyllaDB's Rust Driver Delivers 58% Throughput Gain for DynamoDB Users
August 28, 2026

ScyllaDB’s Rust Driver Delivers 58% Throughput Gain for DynamoDB Users

ScyllaDB released an open-source Rust driver for its DynamoDB-compatible Alternator API, achieving 58% higher throughput than AWS SDK on 3-node clusters. The driver maintains full API compatibility while enabling cluster-aware...
Can One Database Replace Three? Sprig's ScyllaDB Bet Says Yes
August 25, 2026

Can One Database Replace Three? Sprig’s ScyllaDB Bet Says Yes

Sprig replaced Postgres, ClickHouse, and Redis with ScyllaDB, achieving 4-8x better latency while processing 1.3 trillion events. The consolidation illustrates how enterprises are simplifying complex database stacks to manage explosive...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.