The News: Today, Amazon and Global Optimism announced 86 new signatories including Procter & Gamble, HP, Salesforce, ASOS and Nespresso have joined the The Climate Pledge, a commitment to be net-zero carbon by 2040, 10 years ahead of the Paris Agreement. Read the full news release at Amazon.
Amazon Expands Climate Pledge with 86 New Signatories including HP, Salesforce and Procter and Gamble
Analyst Take: Amazon has been committed to expanding The Climate Pledge over the last two years with dozens of companies and billions of dollars promised to fight the climate crisis, but this latest announcement features the largest number of companies signing on — so far. The 86 new signatories to The Climate Pledge bring the total to over 200 companies with $1.8 trillion in global annual revenues and have more than 7 million employees across 26 industries in 21 countries. These companies are expected to eliminate 1.98 billion metric tons of carbon emissions from a 2020 baseline — equivalent to 5.4% of current global emissions — a monumental step forward in combating the global climate crisis.
Signatories to the pledge agree to:
- Measure and report greenhouse gas emissions on a regular basis.
- Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies.
- Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net-zero annual carbon emissions by 2040.
The Butterfly Effect of Amazon’s Commitment
Amazon CEO Andy Jassy said in the announcement that Amazon has an obligation, now more than ever, to lead the fight for the planet, but that it is not a solo venture. He’s right. It requires commitment from everyone. The program — and this announcement especially — showcases the interest that many large enterprise organizations have in taking aggressive positions on global issues. It’s clear that Amazon’s original commitment in 2019 has had a sort of butterfly effect on other companies and only time will tell how the 86 new signatories will impact other companies, the global supply chain, and the planet as a whole.
Past announcements have included commitments from Microsoft, Unilever, Atos, Infosys, and other household names. I’m certain that more companies will continue to join and I’m optimistic of the outcome of this pledge.
Overall, this announcement building on the momentum of Amazon’s climate pledge is encouraging to see ESG in focus as I firmly believe big tech will play a material role in the widespread enterprise adoption and investment in sustainability that needs to happen starting immediately.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Additional Insights from Futurum Research:
Amazon Q2 is Very Good Even Though Some Suggest Otherwise
50+ New Developer Tools Announced at Amazon’s Alexa Live 2021
Amazon Deepens Climate Pledge Adding Microsoft and 12 Others
Image Credit: Amazon
Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
