Amazon Career Day

The Six Five team discusses Amazon Career Day.

Watch the clip here:

If you are interested in watching the full episode you can check it out here.

Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

Transcript:

Daniel Newman: A real encouraging piece of news that broke this week, Amazon. So you and I have a lot of these discussions, Amazon is constantly in the crosshairs. People like to pick on it, but I always say, people like to pick on winners and Amazon is a winner. This week it announced another massive corporate hiring. So these aren’t jobs, they’re fulfillment centers, these are corporate jobs in tech and in administrative roles and 40,000 more employees Pat.

Patrick Moorhead: Yeah. You forgot one thing, people also like to pick on companies that are making a lot of money as if there’s something wrong with that.

Daniel Newman: I was too discriminant of that one huh?

Patrick Moorhead: Well, they’re still picking on Bezos even though he’s not even technically CEO of Amazon anymore. I mean, he’s chairman of the board so I guess this still matters, but they’re still coming after him big time. So, hey, let’s move to what’s going on here. So on the heels of Amazon adding 450,000 employees, more for their distribution centers than anything else. And by the way, those were at Bernie Sanders requested $15 per hour, full medical health benefits, a 401k, 20 weeks of paid leave for new parents, subsidized job training, that includes that. On the heels of that, Amazon had a career fair and at the career fair, they are offering 40,000, I would call it more information worker jobs around the globe, engineers, HR, finance, marketing, and it’s going to happen on September 15th. It’s open to the public, 220 locations around the world.

And by the way, I think I already gave my editorial opinion beforehand, but what I like about this is the 450,000 were mostly distribution center workers. These 40,000 employees are coming in there to even grow even more. You do need OPEX and management to manage the size of the business they have and I think it’s a good thing because this indicates to me that their business would go up. Because these are the last kind of people you would hire because they’re administrative folks aside from the engineers that’s down in that R&D line. But I think what this says is, okay, we know you’re working hard, but we see even more growth coming up in the pipeline and we’re going to bring in more people to support that. So I think that’s a positive sign.

Daniel Newman: Yeah. Pat, a good coverage from your end, read your commentary about it, very good. You and I there’s not a debate to be had here, we share a similar view of the positives of this. This is the world that we live in. Amazon is a rapidly growing company, it is owning up the responsibilities that come with that to push for higher wages, to push for greater benefits. You and I’ve been to the facilities, we’ve seen the environments, we’ve looked at all the safety and considerations given to employees. And that goes across the board. And by the way, we also know people throughout the organization, Pat, and I always say that culture is one of those things that you really get the best sense of it. And when you’re talking in the back room and you’re having a beer with somebody and you just look at their face when you talk to them, whether it’s during a meeting or just having a personal conversation and by and large, my experience with people they’re happy, they’re enjoying their experience and they’re growing.

And if they do leave, it’s usually they’re leaving because they’ve got a great resume that built while they’re there and they’ve been brought in to do a big job somewhere because of the experience, that they garnered one of the world’s largest companies by market cap and of course, by name. So good news always loved seeing jobs being added to the economy, especially with some of these recent jobs reports being less than impressive, given the circumstances and all of the openings that are out there.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
SAP's Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty
July 10, 2026

SAP’s Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's flexible support model and customer-centric approach help compete for enterprise loyalty as 74% of enterprises consider...
Zoom's Platform-Agnostic AI Receptionist Reshapes Telephony Competition
July 10, 2026

Zoom’s Platform-Agnostic AI Receptionist Reshapes Telephony Competition

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoom's Virtual Agent Receptionist disrupts legacy phone systems and accelerates enterprise adoption of GenAI-powered customer service solutions....
NetApp StorageGRID 12.1 Scales Object Storage for AI Factories
July 10, 2026

NetApp StorageGRID 12.1 Scales Object Storage for AI Factories

Alastair Cooke, Research Director, Cloud and Data Center at Futurum, shares his insights on NetApp's StorageGRID 12.1 launch and what its federated namespace and throughput gains mean for AI-scale object...
Can Layer7 API Expertise Keep Pace with the Demands of Modern Enterprise Integration?
July 10, 2026

Can Layer7 API Expertise Keep Pace with the Demands of Modern Enterprise Integration?

Inetum-Realdolmen's investment in Layer7 API engineering talent reflects a critical channel partner trend: building proprietary managed services capabilities to compete in a $41.8B ecosystem market growing at 36% CAGR....
AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI
July 9, 2026

AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI

Brad Shimmin, VP at Futurum, explores how AWS is re-architecting Amazon OpenSearch Service. By fusing search and analytics and integrating native MCP support, AWS aims to slash log storage costs...
Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?
July 8, 2026

Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?

Kore.ai and Atos announce a strategic partnership to deliver Sovereign AI solutions to UK organizations, addressing data residency and compliance requirements in the rapidly expanding $181B AI platforms market....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.