Category: PCs and Devices

With its new privacy update impacting the way advertisers collect data, Apple is changing the complexion of data collection which will materially change the way advertisers collect and use data to deliver targeted ads and customer experience.
At the heart of the European Commission’s case against Apple (and by default, to some degree, against Ireland) is the fact that EU member States, under EU state aid rules, are prohibited from providing tax benefits to select companies. In 2016, the EC concluded that Ireland had granted illegally preferential and artificially low tax benefits to Apple.
Apple added that they believe that “technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking.”
HP delivered a strong beat on the top and bottom line fueled by a big jump in consumer notebook revenue and strength across the portfolio.
For Q2, Dell was able to deliver above expectations on revenue and earnings on strength from its recurring revenue, VMware and PC.
Apple removes Fortnite, Epic Games’ popular battle royale game, from its App Store, and blocks “rival” game streaming platforms from iOS. Fortnite pretty much immediately filed suit, but there’s much more to unpack in this quest for a piece of the mobile game revenue pie. Note that last year 2.5 billion people played mobile games, propelling mobile game revenues to amount to nearly 75% of all in-app spending. 30% of that revenue is what Apple (and Google) are fighting to capture, at the expense, some would argue, of game developers.
Qualcomm’s Quick Charge was already the number one fast-charging solution in mobile, with over 1,000 unique accessories, over 250 mobile devices, and healthy expansion into adjacent technology categories like tablets, speakers, and drones. By leaning more on USB-PD, Qualcomm appears to be looking more to enable the entire industry than unique OEMs.
Unpacking the scrutiny on Apple’s App Store and Apple Pay business practices that have caught the ire of regulators, lawmakers, and other tech companies on both sides of the Atlantic. Of note, a third vulnerability for Apple, and an angle that US courts will be perhaps more eager to tackle than the previous two, is whether or not Apple’s business practices can be shown to have led to higher prices and fewer choices for consumers. This is a core litmus test for antitrust cases in the US, and this point should have Apple attorneys at least a little worried.
Fears about Google’s use of Fitbit data to potentially gain an unfair advertising advantage cause EU regulators to take a closer look at the potential anticompetitive effects of the deal. I don’t see much cause for alarm here, and here’s why.
Microsoft reported its first full quarter since the Covid-19 pandemic and the company overall delivered a solid performance once again.
Performance improvements aside, I can’t help but sense that the android smartwatch ecosystem is being somewhat hamstrung by a lack of interest, perhaps from Google, to really focus on beating Apple at its own game.
Apple held its annual 2020 Worldwide Developers Conference (WWDC) announcing an updated version of iOS (14) and new Macs powered by Apple chips.

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