In our latest white paper completed in partnership with Epicor, Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform, we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the key benefits that can be derived by using a CDP. We also take a deep dive into Epicor’s Grow Data Platform, focusing on the key points of differentiation offered by the platform, discuss its key architecture and benefits, and investigate how artificial intelligence is being embedded throughout the platform.