Keith Kirkpatrick, Research Director at Futurum, recaps IFS Industrial X Unleashed and discusses how the company is focusing on delivering AI benefits in the real world around safety, efficiency, and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Zoho’s latest Zoho One platform enhancements and discusses the potential impact on the company’s ability to successfully court new enterprise...
Dion Hinchcliffe, VP and Practice Lead of Digital Leadership and CIO at Futurum, shares his insights on the CIO implications of Dreamforce 2025, unpacking Salesforce’s agentic strategy, competitive pressures, and...
In our latest Market Report, Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact, Futurum Research explores how embedded, platform-based AI helps enterprises move from isolated experiments to measurable,...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Asana’s Work Innovation Summit, which included new product announcements incorporating AI and AI agents that can augment human workers and...
Futurum Research analyzes Twilio’s Q3 FY 2025 results, highlighting voice/AI momentum, ISV and self-serve strength, and solution selling that underpin raised revenue and profitability....
Keith Kirkpatrick, Research Director at Futurum, examines Microsoft 365 Copilot’s Researcher with Computer Use, which securely blends reasoning and real-world action through a sandboxed Windows 365 virtual machine for authenticated...
Futurum's Keith Kirkpatrick and Nick Patience analyze Adobe MAX 2025, highlighting its enterprise focus, Firefly AI expansion, GenStudio enhancements, and focus on trust, governance, and flexible AI pricing....
Futurum Research analyzes ServiceNow’s Q3 FY 2025 results, highlighting AI-led upsell momentum, federal strength, and platform expansion across workflows and CRM, alongside raised FY 2025 guidance on margins and free...
Futurum Research analyzes Alphabet’s Q3 FY 2025 results, highlighting AI-driven gains across Search, YouTube, and Google Cloud, rising Cloud backlog visibility, and elevated capex to scale AI infrastructure and enterprise...
Futurum Research analyzes Microsoft’s Q1 FY 2026 results, highlighting Azure AI scale, Copilot adoption, and the expanded OpenAI pact amid capacity constraints, and what this means for enterprise AI strategies...
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