Category: Enterprise Software, & Digital Workflows

Twilio’s Annual State of Customer Experience Report Finds That While Personalization Is Important, Brands Must Inspire Action, Earn Trust, and Keep Pace With Constant Change
Keith Kirkpatrick, Research Director at Futurum covers Twilio’s 2025 State of Customer Engagement Report, and shares his insights into the strategies brands and software vendors must take to drive more customer engagement and trust.
In this episode of The Six Five Media webcast, Logitech’s Rishi Kumar and Microsoft’s Sandhya Rao discuss the new meeting technologies announced at their respective events, focusing on Microsoft Copilot, efficiency gains, and BYOD.
The Use of AI and Automation To Drive Real-World Enhancements to Physical Work Processes Was Illustrated in the Company’s New Product and Service Enhancements
Keith Kirkpatrick, Research Director with Futurum, covers Samsara’s latest product announcements at Beyond 2025, and discusses how the vendor is bringing AI and automation to the physical operations world.
HPE CEO Antonio Neri joins Six Five hosts in a captivating session on HPE's innovation in AI, cloud, and networking, highlighting strategic partnerships and product advancements unfolded at HPE Discover Las Vegas 2025.
Phil Mottram, EVP & GM at HPE Aruba Networking, joins Patrick Moorhead and Daniel Newman to discuss enhancing networks with AI and a strong focus on security at HPE Discover.
Ryan King, Global Head of AI and Infrastructure Ecosystem at Red Hat, joins hosts David Nicholson and Keith Townsend to explore how Red Hat and HPE are driving innovation through open source technologies.
Fidelma Russo, EVP & GM, Hybrid Cloud and CTO at HPE, and Matt Messick, Dallas Cowboys CIO, join hosts to discuss industry trends and the HPE-Cowboys partnership.
Adobe Debuts GenStudio, LLM Optimizer, And Agent Orchestrator To Unify Creativity, AI, And Marketing Across Customer Touchpoints
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven personalization.
Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Adobe Raises FY 2025 Revenue and EPS Targets Amid Continuing AI-Driven Momentum Across Segments
Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive pressures.
Oracle Posts Q4 Fy 2025 Revenue and EPS Beat as Cloud Demand Fuels Growth Acceleration
Keith Kirkpatrick and Daniel Newman at Futurum analyze Oracle’s Q4 FY 2025 earnings, highlighting strong cloud momentum, multicloud adoption, AI-driven demand, and aggressive capacity expansion, positioning Oracle for FY 2026 acceleration.
Liz Centoni, EVP & Chief Customer Experience Officer at Cisco, joins the hosts to explore how Agentic AI is revolutionizing CX in the B2B sector.