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Category: Ecosystems, Channels, & Marketplaces

How Snapdragon Guardian Could Help Accelerate Commercial Snapdragon X Adoption
October 7, 2025

How Snapdragon Guardian Could Help Accelerate Commercial Snapdragon X Adoption

Olivier Blanchard, Research Director at Futurum, shares insights on Qualcomm’s Snapdragon Guardian, an always-on PC management platform with built-in cellular connectivity that challenges Intel vPro and reshapes enterprise security....
Momentum Shifts in the Tech Sector Q3 2025
October 3, 2025

Futurum Tech Vanguards 2025 Q3: The Established Resurge

Alex Smith, VP at Futurum, explores how established tech companies are resurging, detailing big tech performance and shifts in cloud power balance fueled by AI infrastructure and strategic pivots....
Microsoft Reimagines Marketplace: A New Battleground for AI Agents?
September 26, 2025

Microsoft Reimagines Marketplace: A New Battleground for AI Agents?

Alex Smith, VP Ecosystems, Channels, and Marketplaces at Futurum, shares his insights on Microsoft's strategic move to unify AppSource and Azure Marketplace, creating a powerful hub for AI agents and...
Apple Bets on AI Robots, Smart Displays, and Security for Its Comeback
August 29, 2025

Apple Bets on AI Robots, Smart Displays, and Security for Its Comeback

Olivier Blanchard, Research Director at Futurum, analyzes Apple’s AI push with robots, smart displays, and security devices, centered on a revamped Siri to restore its innovation edge....
How Open Banking Tools are Democratizing and Transforming the Financial Industry - The Main Scoop
August 29, 2025

How Open Banking Tools are Democratizing and Transforming the Financial Industry – The Main Scoop

Jorge Carrera, Mainframe Infrastructure Technical Leader at Banco de Crédito BCP, joins Daniel Newman and Greg Lotko to share insights on the growth of open banking and democratic tools like...
July 24, 2025

Enabling the Agentic AI Ecosystem Through watsonx

In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx, developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows....
July 7, 2025

Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s R&D expansion in Kerala, including its robotics acquisition, startup studio partnership, and rural innovation strategy to build deep-tech capabilities in...
July 7, 2025

Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy

In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners...
Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences
June 18, 2025

Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven...
Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth
June 13, 2025

Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive...
Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?
May 28, 2025

Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World....
RSAC Conference 2025 - Evolution, Change, and Yes, Some AI
May 6, 2025

RSAC Conference 2025 – Evolution, Change, and Yes, Some AI

Key analysts at Futurum share insights on the rebranded RSAC Conference's transformation into a broader platform, the conference experience, and highlight trends including AI implementation and the importance of identity...

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