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Category: Ecosystems, Channels, & Marketplaces

Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?
Keith Kirkpatrick
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Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?

Zoho Expands Deep-Tech Capabilities with New Campus, Robotics Acquisition, and Startup Studio in Kerala
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s R&D expansion in Kerala, including its robotics acquisition, startup studio partnership, and rural innovation strategy to build deep-tech capabilities in India.
Scaling Smarter How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy
Alex Smith
Tiffani Bova
Alex Smith & Tiffani Bova

Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy

In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners leveraging the Google Cloud Marketplace as a transformational sales platform.
Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences
Keith Kirkpatrick
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Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Adobe Debuts GenStudio, LLM Optimizer, And Agent Orchestrator To Unify Creativity, AI, And Marketing Across Customer Touchpoints
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven personalization.
Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth
Keith Kirkpatrick & Daniel Newman
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Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Adobe Raises FY 2025 Revenue and EPS Targets Amid Continuing AI-Driven Momentum Across Segments
Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive pressures.
Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?
Alex Smith
Olivier Blanchard
Krista Case
Alex Smith, Olivier Blanchard & Krista Case
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Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.
RSAC Conference 2025 - Evolution, Change, and Yes, Some AI
Fernando Montenegro
Mitch Ashley
Krista Case
Alex Smith
Fernando Montenegro, Mitch Ashley, Krista Case & Alex Smith
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RSAC Conference 2025 – Evolution, Change, and Yes, Some AI

The 2025 Edition of the Venerable Conference Shows How It Is Evolving Under New Ownership While the Industry Navigates the Impact of AI
Key analysts at Futurum share insights on the rebranded RSAC Conference's transformation into a broader platform, the conference experience, and highlight trends including AI implementation and the importance of identity and data security.
Tech Leaders Navigate Fluid Tariff Environment
Alex Smith
Alex Smith
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Tech Leaders Navigate Fluid Tariff Environment

Exploring Tariff-Related Comments Made by Technology Leaders on Recent Earnings Calls
Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments shared during the latest round of earnings calls.
Microsoft & BlackRock Sitting in a Tree
Daniel Newman

Microsoft & BlackRock Sitting in a Tree

The Six Five team discusses Microsoft & BlackRock Sitting in a Tree
How Modern Marketing is Enabling Delta Airlines to Revolutionize Travel
Lisa Martin
Lisa Martin

How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.
Rocket Software’s Blueprint for Data Excellence: Unlocking Business Growth through Data Analytics, AI and Compliance
Shaun Mehr

Marketing: Art & Science

AI-Enabled Features in Amazon Echo Products Point to the Future of UX
Olivier Blanchard
Olivier Blanchard

AI-Enabled Features in Amazon Echo Products Point to the Future of UX

Understanding the Future of UX Through the Newest AI-Enabled Features in Amazon’s Echo Product Line
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on what the newest AI-enabled features in Amazon’s Echo products suggest about the future of Alexa-powered UX.
Salesforce's Connected Shopper Report- Digital, Physical & Service Crucial
Sherril Hanson

Salesforce’s Connected Shopper Report: Digital, Physical & Service Crucial

Retailers Balancing a Full Plate of Challenges Amidst Increased and Shifting Customer Expectations
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on recent research from Salesforce that addresses digital channels, how the physical store experience matters, and the importance of customer service and loyalty programs.
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