Category: Data Intelligence, Analytics, & Infrastructure

In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.
SAP has made its intention to spin-off its experience management platform, Qualtrics, official by filling its IPO paperwork with the SEC.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to pour resources into giving greater insights into customers through real-time data optimization. Here are some of the latest happenings and what they mean for CDP.
Cloudera delivered solid growth on high demand for data management and analytics along with a positive outlook for its Q4 FY 21.
The coming year is going to see the continued impact of artificial intelligence. Here are four applications that we will see strong continued investment and adoption in 2021.
This week Oracle CX Summit brought an inside look at the company's approach to delivering a full stack for CX from infrastructure to apps.
This week during the company's CDP Week, Segment announced a slate of new features and capabilities for its growing customer data platform.
At this year's Splunk .Conf 2020, CEO Doug Merritt delivered a vision for the company that included 3 major transformations for the company.
This week Treasure Data announced a series of new product capabilities for its CDP called Treasure Insights improving customer value.
Cloudera has announced the acquisition of Eventador to improve its real-time stream processing capabilities in its data platform (CDP).
Twilio has announced its intent to complete the acquisition of one of the leading CDP companies, Segment, in a $3.2 billion all stock deal.
At this year's annual Pros Outperform 2020 conference, the company put forward a vision of a future in b2b and b2c where self service leads.

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