Category: Customer Experience

January 4, 2021

Daniel Newman

Analyst Insight

5 Tech Trends Keeping CMOs Awake at Night

While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.

Cloud, Customer Experience, Digital Home, Digital Transformation, Hybrid Cloud, Infrastructure, and Operations

December 29, 2020

Daniel Newman

Research Note

The SAP Spin-Off of Qualtrics is Official as IPO Paperwork is Filed

SAP has made its intention to spin-off its experience management platform, Qualtrics, official by filling its IPO paperwork with the SEC.

Cloud, Customer Experience, Data Analytics

November 10, 2020

Daniel Newman

Research Note

Oracle CX Summit Delivers the Full Stack Narrative Driving CX

This week Oracle CX Summit brought an inside look at the company's approach to delivering a full stack for CX from infrastructure to apps.

Cloud, Customer Experience, Data Analytics

November 4, 2020

Ron Westfall

Research Note

Oracle Digital Experience for Communications Prepares CSPs to Lead Radical Transformation of Customer Experience

With the Oracle Digital Experience for Communications debut, Oracle is addressing the CSP top priority of driving and winning the CX battle across the digital ecosystem. This includes ensuring CSPs engage their customers through their preferred interaction channels, personalizing digital experiences and injecting agility into B2B2X engagements. The new solution is fully differentiated by the blending of OCI capabilities and Oracle telco software knowledge. Oracle meets CSP integration demands in hybrid cloud environments through support of TM Forum’s ODA and Open API initiatives, potentially accelerating CSP adoption and spurring CX innovation and digital ecosystem influence.

5G, Cloud, Customer Experience, Digital Transformation, Hybrid Cloud, Infrastructure, and Operations

October 1, 2020

Daniel Newman

Research Note

Oracle Updates Its Unity CDP to Streamline Data and Eliminate Complexity

During this week's Oracle Live, the company announced a series of updates to its Unity CDP to improve how companies manage and utilize data.

CRM, Customer Experience, Data Analytics

September 25, 2020

Daniel Newman

Futurum Tech Webcast

Exploring the Future of Customer Experience with SAP’s Sonny Dasgupta – Futurum Tech Podcast Interview Series

In this new episode of the Futurum Tech Podcast – Interview Series, Futurum co-founder Daniel Newman talks with SAP’s Sonny Dasgupta about the future of customer experience and what enterprises will need to do to deliver personalized experiences in order to nurture customer relationships and build brand loyalty.

Cloud, Customer Experience

September 8, 2020

Daniel Newman

Analyst Insight

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.

Customer Experience, Digital Transformation

July 27, 2020

Daniel Newman

Research Note

SAP Plans to Spin Off Qualtrics Appears to be Smart Financial Engineering

SAP has announced a plan to sell of its recent $8 Billion acquisition, Qualtrics. What does this mean for SAP going forward?

Cloud, Customer Experience, Data Analytics

July 22, 2020

Daniel Newman

Research Note

IBM and Adobe Partner to Digitally Transform Regulated Industries

IBM and Adobe have partnered to deliver customer experience and data management in the cloud for regulated industries. Diving into the partnership objectives.

Cloud, Customer Experience, Hybrid Cloud, Infrastructure, and Operations

July 8, 2020

Sarah Wallace

Research Note

BMW Car Subscription Updates Spark Customer Experience Questions

BMW car subscription updates spark the conversation whether consumers are willing to pay for additional features after purchase. Known for its controversy in subscription service, the auto manufacturer argues that this benefits current and future owners.

Customer Experience

July 1, 2020

Ron Westfall

Research Note

ADTRAN’s Mosaic Augments Fast Evolving In-Home Experience in COVID-19 Era

ADTRAN should contemplate recruiting broader telco support for the cable-dominated Plume initiative to further strengthen its Mosaic portfolio, reassuring a wider swath of telcos of Plume’s long-term viability in powering their own customer experience innovations in telco environments throughout the COVID-19 and 5G epoch.