The Latest Innovation from Salesforce Enables Companies to Tap Data Cloud Data to Build Customized AI Apps
Mark Beccue, Research Director at The Futurum Group, examines the Salesforce Einstein 1 Platform, which provides native AI integration, and looks at how this innovation will affect the market.
Topics Cover Small Businesses and CRM, US Shoppers and AI, and AI for the Modern Contact Center
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research reports and survey findings from Zoho, SAP Emarsys, and Verint in collaboration with Five9.
CX Cloud from Genesys and Salesforce Promises a More Unified and Optimal Customer and Employee Experience
Sherril Hanson, Senior Analyst at The Futurum Group, shares insights into the new partnership between Salesforce and Genesys that combines CCaaS and CRM.
Retailers Balancing a Full Plate of Challenges Amidst Increased and Shifting Customer Expectations
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on recent research from Salesforce that addresses digital channels, how the physical store experience matters, and the importance of customer service and loyalty programs.
Tying Together Data and the Customer Journey To Find the Pain Points
Sherril Hanson, Senior Analyst at The Futurum Group talks with Glassbox CMO Asim Zaheer and offers a view into how customer journey mapping and analysis helps get to the “why” in digital user behavior.
Six-Month Check-in With Internal CRM Tool Users Yields Positive Responses for Efficiency, Value
Keith Kirkpatrick, Research Director at The Futurum Group covers the internal usage of Microsoft Viva Sales, a generative AI-infused tool aimed at driving productivity gains among sales professionals, and discusses the curious lack of mobile support in an era of hybrid and remote work.
Personalized Financial Engagement Solution Is Designed to Provide Financial Insights to Customers
Keith Kirkpatrick, Research Director at The Futurum Group covers Salesforce’s announcement of its Personalized Financial Engagement solution, and discusses how it can be used to provide granular and personalized insights based on a customer’s unified profile, both inside and outside of a core financial institution.
On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss Cisco, Google, Apple, Cloudera, Salesforce, and The Six Five Summit recap.
On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss earnings for Salesforce, HPE, MongoDB, HP, Pure Storage, Broadcom, Cisco, and Dell Technologies.
