Category: Automation

In the latest study by Futurum Research, Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value, completed in partnership with Salesforce, Futurum Research explores why Agentforce outperforms DIY (do-it-yourself) approaches, offering a currently unparalleled combination of speed, scalability, and lower Total Cost of Ownership.
Revenue in Line With Expectations; Stronger Backlog, New Product Ramps, and Double-Digit Growth in New FPGAs Set a Positive Tone for FY 2025
Richard Gordon, VP & Practice Lead, Semiconductors at The Futurum Group, highlights Lattice Semiconductor’s Q4 FY 2024 results, covering Nexus and Avant growth, market stabilization, and expanding software capabilities driving future performance.
Microsoft Adopts a Paid Metered Approach for Autonomous Agents, Highlighting Evolving AI Monetization in Microsoft 365 Copilot
Keith Kirkpatrick, Research Director at The Futurum Group, examines Microsoft’s shift to metered pricing for autonomous agents in Microsoft 365 Copilot and its impact on enterprise AI adoption.
Oracle Fusion Cloud Sales and SCM Introduce AI Agents to Boost Customer Interactions, Optimize Supply Chains, and Drive Productivity
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Oracle's AI-driven enhancements in Fusion Cloud Sales and SCM, evaluating how embedded AI agents streamline sales, optimize supply chains, and improve enterprise efficiency.
In our latest brief, How AI is Transforming the Economics of Customer Service, completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating repetitive tasks, optimizing workflows, and enabling businesses to shift focus from outdated productivity metrics to customer-centric KPIs.
ServiceNow’s AI Strategy Shifts to Usage-Based Pricing, Impacting Near-Term Revenue
Keith Kirkpatrick, Research Director at The Futurum Group, examines ServiceNow’s Q4 FY 2024 earnings, focusing on its AI pricing shift, key partnerships, and enterprise adoption impact.
Smartsheet Positioned for Growth and Innovation Under New Private Ownership
Keith Kirkpatrick, Research Director at The Futurum Group, analyses the $8.4 billion Smartsheet acquisition, highlighting the potential for AI-driven innovation, global expansion, and enhanced enterprise work management solutions.
Microsoft CEO Satya Nadella Predicts Business Applications Will Be Created With AI Agents
Mitch Ashley, VP and Practice Lead, DevOps and AppDev at The Futurum Group, explores how AI agents are set to redefine SaaS by automating workflows, enhancing efficiency, and reshaping enterprise software architecture.
Smartsheet’s 2024 Product Experience Direction Introduces Scalable, Intuitive Features and a Modern Design System to Enhance Collaboration and Streamline Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into Smartsheet’s 2024 Product Experience Direction, highlighting its modern design system, scalable workflows, and transformative updates that position it as a strong contender in collaborative work management.
Daniel Newman and Patrick Moorhead share insights on how agentic AI, showcased in Salesforce’s Agentforce 2.0, redefines enterprise workflows and how AI agents enhance operational efficiency while addressing data integration and security challenges.
With Businesses Stretched and Customer Expectations as High as They’ve Ever Been, Agentforce Aims to Automate Repetitive Tasks
Nick Patience, AI Practice Lead and Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group share their insights on Salesforce new Agentforce 2.0 digital labour platform and how it might create an unlimited pool of digital labor for companies.
In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated workflows, and agentic workflows.

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